Business Details
Award-Winning Advertising Agency in New Jersey
At GWP Inc., we bring brand experiences to life by combining strategic insights, fully integrated marketing, and proprietary technology tools to create impactful and meaningful interactions between brands and their audiences. With a proven track record of partnering with Fortune 100 corporations and smaller businesses, our tailored campaigns reinforce brand essence and drive measurable results. Our competitive drive and collaborative team culture enable us to deliver exceptional creative thinking rooted in strategic planning.As a leading marketing agency in New Jersey, we specialize in branding, digital precision marketing, production services, and innovative solutions that help clients achieve their strategic goals and exceed expectations.
Services
Brand Development
Digital Precision Marketing
Video Production
Social Media Management
Websites & UX/UE
Highlights and features
- Specialized expertise in Fortune 100 campaigns and SME branding
- Proprietary technology tools for precision marketing execution
- Fully integrated services from strategy to digital campaign delivery
- Award-winning team with decades of combined industry experience
- Proven track record in revitalizing off-track brands and product launches
What people say
Cutting edge ideas
Exceptional execution
True partner approach
Market leadership achievement
Super creative team
Services
Brand Development
Crafting cohesive brand identities through mission/vision definition, market positioning, and strategic planning. Our specialists analyze market dynamics to create resonant brand narratives that align with business objectives. Services include brand audits, competitive analysis, and development of core messaging frameworks that ensure consistent communication across all touchpoints.
Digital Precision Marketing
Leveraging advanced data analytics and proprietary tools to deliver hyper-targeted campaigns. Our approach combines demographic insights with behavioral tracking to identify optimal customer segments. We develop precision-driven strategies for SEM/SEO, paid media campaigns, and personalized email marketing that maximize ROI through real-time performance optimization.
Video Production
Creating broadcast-quality video content for corporate and digital platforms. Our full-service production includes pre-production planning, on-site filming with state-of-the-art equipment, and post-production editing. Specializations range from product showcases to corporate training videos, all designed to enhance brand storytelling through visual communication and technical excellence.
Social Media Management
Managing comprehensive social media strategies across multiple platforms. Our services include content calendar development, reputation management, influencer partnerships, and analytics-driven adjustments. We focus on building authentic audience engagement while maintaining brand consistency through strategic content creation and real-time community interaction monitoring.
Websites & UX/UE
Designing and developing user-centric websites with emphasis on user experience (UX) and user engagement (UE). Our process includes strategic planning, responsive design implementation, and ongoing maintenance. We specialize in website migrations, performance optimization, and creating intuitive navigation structures that enhance customer journey mapping and conversion rates.
People
Eric Lanel
President
Leading strategic vision and corporate direction with expertise in integrated marketing solutions and brand development frameworks.
Abbas Naqvi
Agency Director
Overseeing agency operations and client relationships with a focus on innovative creative execution and campaign management.
Marylou Lane
Creative Director
Driving visual storytelling and artistic direction while maintaining brand consistency across all client creative deliverables.
Adam Lanel
Digital Marketing Director
Specializing in digital strategy development and execution with expertise in precision lead generation systems.
Elena Meinhardt
Account Director
Managing client partnerships with a focus on strategic planning and ensuring alignment between business objectives and creative execution.
Questions
What industries do you specialize in?
We work across sectors including technology, healthcare, finance, and consumer goods, adapting to each industry's unique challenges.
What makes your agency different?
Our combination of proprietary analytics tools, Fortune 100 experience, and personalized service creates unique competitive advantages for clients.
How do you measure campaign success?
We use custom KPI frameworks combined with real-time analytics to track performance against specific business objectives.
Do you handle international campaigns?
While based in New Jersey, we execute global campaigns through strategic partner networks in key international markets.
What is your onboarding process?
We begin with comprehensive brand analysis followed by collaborative strategy development to ensure complete alignment with business goals.
How do you handle brand revitalization?
Our process includes market research, brand audit, and strategic repositioning while preserving core brand equity elements.
Videos
