Business Details
50 Years
experience
Your Partner for Strategic Marketing Solutions
Founded in 1976 with a card table and determination, Lawrence & Schiller has evolved into one of the region's most respected advertising and marketing agencies. Our team of creative problem solvers specializes in tackling complex marketing and branding challenges through a combination of research, data-driven targeting, and award-winning creative strategies. We operate through dedicated team structures that function like mini agencies, allowing us to deliver industry-specific expertise and personalized service to clients across diverse sectors.With decades of combined experience, our professionals bring both technical proficiency and relentless drive to every project, ensuring clients receive innovative solutions that drive measurable growth. Our approach emphasizes collaboration, strategic foresight, and a commitment to exceeding expectations, as evidenced by our track record of delivering record-breaking ROI for clients in tourism, healthcare, education, and beyond.
Services
Branding Strategy
Media Planning
Consumer Research
Digital Marketing
Public Relations
Marketing Analytics
Video Production
Web Development
Campaign Development
Market Analysis
Details
- Year established: 1976
Highlights and features
- We offer 45+ years of experience in integrated marketing strategies
- Our dedicated team structure provides industry-specific expertise
- We combine consumer insights with creative execution for maximum impact
- Award-winning campaigns across tourism, healthcare, and education sectors
- Real-time analytics track marketing ROI and business performance metrics
Services
Branding Strategy
Our branding experts create comprehensive identity systems that resonate with target audiences. We develop memorable logomarks, positioning statements, and brand narratives that communicate core values while maintaining market relevance. Our approach combines creative excellence with strategic analysis to ensure brands remain competitive and authentic across all touchpoints.
Consumer Research
We employ both qualitative and quantitative research methods to uncover consumer insights. Through focus groups, surveys, and data analysis, we identify audience motivations and behaviors that inform marketing strategies. This research foundation enables data-driven decision-making for campaign development and product positioning across multiple industries.
Digital Marketing
As Google Premier Partners, we create targeted digital campaigns that drive conversions. Our strategies include search engine marketing, social media optimization, and marketing automation solutions. We combine technical expertise with creative content development to maximize online visibility and engagement across digital platforms.
Public Relations
We develop comprehensive public relations strategies that enhance brand reputation and media presence. Our services include press outreach, crisis communications planning, and non-traditional marketing tactics. We create integrated PR campaigns that align with overall marketing objectives while maintaining authentic brand messaging.
Marketing Analytics
Our analytics team tracks marketing performance through custom dashboards and real-time reporting. We measure campaign effectiveness against business KPIs and optimize strategies for maximum ROI. Using predictive analytics, we help clients forecast market trends and make data-informed business decisions.
People
Scott Lawrence
Partner
Co-founder with 45+ years of marketing leadership experience. Specializes in strategic planning and agency growth. Recognized for developing innovative marketing approaches that deliver measurable business results.
Micah Aberson
Chief Executive Officer
Leads agency operations with focus on client success and team development. Brings extensive experience in integrated marketing solutions and business strategy across multiple industry sectors.
Kristy Laue
Vice President of Creative
Creative leader with expertise in brand development and visual storytelling. Oversees design teams that have created award-winning campaigns for regional and national clients across various industries.
Brian Gebhart
Director of Insights
Marketing strategist specializing in consumer research and data analysis. Develops audience segmentation models and measurement frameworks that drive effective campaign execution.
Carl Gorton
Lead Developer
Technology expert with experience in web development and digital platform integration. Specializes in creating user-centric digital experiences aligned with marketing objectives.
Questions
What industries does Lawrence & Schiller specialize in?
We have deep expertise in tourism, healthcare, education, and restaurant marketing, though we work with clients across all sectors.
How does your team structure benefit clients?
Our dedicated team approach provides industry-specific knowledge while maintaining cross-disciplinary collaboration for comprehensive marketing solutions.
What sets your agency apart from competitors?
We combine creative problem-solving with data-driven strategies and maintain a relentless focus on delivering measurable business results.
Do you work with national or only local clients?
While based in Duluth, we serve clients nationwide through our network of marketing professionals and production partners.
How do you measure marketing campaign success?
We use real-time analytics dashboards tracking KPIs like ROI, lead generation, and conversion rates to optimize campaign performance.
Videos
