Business Details
24 Years
experience
Tech & SaaS Marketing Agency Services
Insivia is a consultancy and agency for SaaS and tech companies, specializing in strategy, creative, and technology built around buyer psychology. With over two decades of experience, we help clients outsmart competitors, win buyers faster, and scale with confidence. Our approach fuses behavioral insights with data, AI, and creativity to design marketing and sales programs that resonate deeply, reduce friction, and accelerate growth. We offer flexible execution through services like Buyer Intelligence, Positioning, Website Design, and AI-driven tools such as BuyerTwin and Frictionless.Our team of experts delivers results through projects, retainers, or hybrid models, prioritizing purpose over busywork. We empower marketing and sales teams with AI training, workshops, and validation systems to dominate markets. Headquartered in Ohio, we operate globally with a remote-first team, driven by core values like 'Think Smart' and 'Act Bold.'
Services
Buyer Intelligence
Positioning Strategy
Website Design
AI Marketing Training
Validation Builder
Pipeline Engine
Details
- Year established: 2002
Highlights and features
- 22 years of focused expertise in Tech & SaaS marketing and sales strategy.
- AI-powered platforms like BuyerTwin and Frictionless for buyer simulation and audits.
- Flexible engagement models: projects, retainers, or hybrid growth partnerships.
- Proven results in shortlist acceleration, pipeline generation, and validation.
- Core values prioritizing innovation, urgency, and buyer-centricity.
What people say
Proven results
AI innovation
Buyer-centric focus
Flexible partnerships
Expert team
Services
Buyer Intelligence
Leverage AI and behavioral research to understand buyer motivations, triggers, and decision-making patterns. Our BuyerTwin platform simulates ideal customer clones to refine targeting and messaging. Services include market research, competitor analysis, and data-driven buyer personas tailored to tech and SaaS industries.
Positioning Strategy
Develop a unique market narrative that differentiates your brand and dominates buyer shortlists. We craft compelling value propositions, messaging frameworks, and competitive positioning strategies. Services include positioning sprints, core narrative playbooks, and analyst relations to establish category leadership.
AI Marketing Training
Equip marketing teams with practical AI skills through workshops and certification programs. Training covers AI-driven content creation, campaign optimization, and strategies to influence AI-shaped buyers. Includes hands-on exercises and role-specific use cases for immediate application.
Validation Builder
Accelerate sales cycles with case studies, success stories, and third-party validation. Our Catalyst system creates interactive proof assets, sales battle cards, and PR campaigns. Services include video testimonials, ROI calculators, and thought leadership content to build buyer confidence.
Pipeline Engine
Generate qualified leads through AI-powered ABM, automation, and interactive tools. Services include targeted outreach sequences, dynamic microsites, and sales enablement assets. Combines buyer intelligence with retargeting to maintain pipeline momentum and shorten deal cycles.
People
Andy Halko
Founder & CEO
Andy founded Insivia in 2002 and has guided hundreds of tech companies through growth transformations. He authored 'The Omniscient Buyer' and 'The Buyer-Centric Operating System,' focusing on AI-driven buyer behavior and strategic frameworks.
Tony Zayas
Chief Revenue Officer
Tony leads growth strategy and go-to-market execution, scaling B2B SaaS companies from early traction to category leadership. He specializes in AI integration for sales and marketing teams through practical, actionable training programs.
Matt Benedetti
Director of Marketing
Matt oversees marketing strategy and execution, blending digital expertise with demand generation tactics. He focuses on aligning campaigns with buyer psychology and AI-driven insights to deliver measurable results for tech clients.
Questions
What industries does Insivia specialize in?
We focus exclusively on Tech & SaaS companies, including subcategories like EdTech, LegalTech, HealthTech, and MarTech.
How does Insivia use AI in marketing?
We employ AI for buyer simulation (BuyerTwin), content generation, audience targeting, and predictive campaign optimization to influence AI-shaped buyers.
Can Insivia help with enterprise sales strategies?
Yes. Our Pipeline Engine and Validation Builder systems are designed to shorten enterprise sales cycles through ABM and proof assets.
Do you offer one-time projects or ongoing support?
Both. We provide ad-hoc projects, monthly retainers, and comprehensive growth partnerships tailored to client needs.
What sets Insivia apart from other marketing agencies?
Our unique fusion of buyer psychology, AI expertise, and Tech/SaaS specialization delivers measurable outcomes beyond traditional agency models.
