Business Details
Your Trusted B2B Marketing Partner for Tech Innovation
At New North, we specialize in delivering tailored B2B marketing solutions for tech companies seeking growth. Our approach combines strategic thinking with hands-on execution, focusing on services like content creation, paid media, account-based marketing, and data-driven reporting. We prioritize client collaboration, ensuring our strategies align with unique business goals and market demands. With a team of experienced marketers, we bring both in-house and agency expertise to craft campaigns that drive measurable results. Our flexible points-based pricing model allows clients to adapt strategies as needed, focusing on outcomes rather than hours billed.We emphasize transparency through real-time client portals and weekly check-ins, ensuring full visibility into campaign progress. Our commitment to continuous optimization helps clients balance short-term wins with long-term strategic objectives. By bridging the gap between marketing and sales, we enable tech teams to build stronger customer relationships and accelerate growth. Our proven track record with complex B2B products demonstrates our ability to tackle industry-specific challenges effectively. Through customized dashboards and actionable insights, we empower clients to make informed decisions that drive business success.
Services
Content Creation
Paid Media
Account-Based Marketing
Reporting
Branding & Positioning
Marketing Operations
Sales Enablement
Highlights and features
- We offer customized ABM strategies targeting key decision-makers in B2B tech
- Our content creation services translate complex technology into compelling narratives
- We implement data-driven paid media campaigns with measurable ROI
- Our transparent reporting provides 24/7 access to campaign performance metrics
- Our flexible points-based pricing model focuses on business outcomes
What people say
Real results
True partners
Streamline efforts
Clean processes
Meaningful work
Services
Content Creation
Our content creation services produce high-impact materials including blog posts, podcasts, videos, and case studies. We translate complex technology concepts into engaging narratives that build brand credibility and drive customer engagement. Our strategic approach ensures content aligns with business objectives while resonating with target audiences in the B2B tech space.
Paid Media
We develop data-driven paid media campaigns combining PPC, display ads, and social media promotions. Our optimization strategies ensure maximum ROI by targeting the right audiences with precision timing. Continuous performance tracking allows real-time adjustments to maintain campaign effectiveness and budget efficiency for B2B technology marketers.
Account-Based Marketing
Our ABM services create personalized marketing experiences for high-value accounts. We develop customized campaigns that resonate with key decision-makers through multiple channels. This strategic approach strengthens relationships, accelerates sales cycles, and increases customer lifetime value for technology companies targeting specific market segments.
Reporting
We provide comprehensive reporting solutions with real-time dashboards tracking PPC data, social metrics, website performance, and lead generation. Our customized analytics tools offer actionable insights that help B2B tech companies measure marketing effectiveness and make data-informed business decisions to drive growth.
Marketing Operations
Our marketing operations services optimize campaign workflows and implement effective martech stacks. We establish clear KPIs and reporting frameworks that enable data-driven decision making. This strategic support helps B2B tech teams improve efficiency, measure performance, and align marketing efforts with overall business objectives.
People
Colin Costigan
Head of Accounts
Marketing strategist with expertise in SEO, paid media, and data-driven B2B tech marketing solutions. Proven track record in leadership roles at marketing agencies, specializing in campaign optimization and growth strategies for technology clients.
Baylee Gunnell
Account Director
Content strategy expert specializing in scalable content development and SEO optimization. Host of Content Logistics podcast, focusing on content marketing fundamentals. Skilled in leveraging AI tools to enhance marketing workflows for B2B technology companies.
Nathalie Mintjens
Marketing Strategist
Experienced in B2B marketing across multiple industries, specializing in brand storytelling and audience engagement. Skilled in translating complex technical concepts into compelling content that drives customer connections and business growth.
Taylor Doerbaum
Marketing Strategist
Marketing professional with cross-industry experience in strategy development and brand growth. Expertise in creating data-driven campaigns and optimizing marketing initiatives to deliver measurable results for technology companies.
Erin Ham
Account Director
20-year marketing veteran with expertise in B2C and B2B sectors. Specializes in strategic planning, client service, and turning complex marketing challenges into scalable solutions for technology companies seeking sustainable growth.
Questions
What B2B marketing services do you offer?
We provide content creation, paid media management, account-based marketing, reporting solutions, brand positioning, marketing operations, and sales enablement services tailored for B2B tech companies.
How does your pricing model work?
We use a flexible points-based system rather than hourly billing, allowing clients to adapt strategies based on what delivers the best results for their specific needs.
How do you collaborate with client teams?
We provide 24/7 client portal access, weekly meetings, and real-time reporting to ensure full transparency and seamless collaboration throughout the marketing process.
What makes your agency different?
We combine strategic planning with execution expertise, offering a single point of contact while delivering measurable outcomes through data-driven marketing approaches.
How do you measure campaign success?
We use customized dashboards tracking key metrics across channels, providing actionable insights to optimize campaigns and demonstrate ROI for B2B technology marketers.
What industries do you specialize in?
While we work across sectors, we specialize in serving B2B technology companies, helping them overcome marketing challenges specific to the tech industry.
