Business Details
Your Trusted Partner for Full-Service Marketing Solutions
Wilderness Agency is a certified veteran-owned small business dedicated to helping companies grow through strategic marketing solutions. Founded on principles of collaboration and innovation, we combine creative excellence with data-driven strategies to deliver measurable results. Our team works closely with clients to understand their unique needs, crafting tailored approaches that span digital marketing, branding, web development, and traditional advertising. With a focus on strategy before design, we ensure every project aligns with business objectives while resonating with target audiences.Our veteran-owned heritage informs our commitment to integrity, teamwork, and community support, particularly for fellow service members. By staying agile and embracing multidisciplinary approaches, we empower clients across diverse industries to achieve sustainable growth and competitive advantage in today's dynamic marketplace.
Services
Digital Marketing
Branding + Design
Web Design + Development
Video + Photo
Traditional Advertising
Details
- Year established: 2025
Highlights and features
- Veteran-owned agency with deep understanding of government and corporate sectors
- Customized marketing strategies combining digital and traditional approaches
- Proven track record with clients across healthcare, education, and manufacturing
- Multidisciplinary team delivers end-to-end solutions from strategy to execution
- Certified experts in Google Ads and cross-platform digital campaign management
Associations and certifications
- VOSB
Services
Digital Marketing
Our digital marketing services combine strategic planning with platform-specific expertise to maximize client ROI. We specialize in PPC advertising across Google, Facebook, and LinkedIn, while our SEO specialists improve organic visibility through technical optimization and content strategy. Our email marketing campaigns drive engagement through personalized audience segmentation, and social media management focuses on authentic audience interaction rather than generic posting. Every campaign includes detailed analytics reporting to measure performance and guide strategy adjustments.
Branding + Design
We create cohesive brand identities that extend across all customer touchpoints. Our services include logo design, brand guideline development, and collateral creation that maintains consistent visual messaging. The team focuses on creating emotional connections through strategic brand positioning that reflects both company values and audience perceptions. Our multidisciplinary approach ensures brand consistency across digital and print materials, from website interfaces to tradeshow graphics.
Web Design + Development
We build user-centric websites optimized for both engagement and conversion. Our process begins with competitive analysis and user experience research to create intuitive site architectures. Development includes responsive design for mobile compatibility, SEO-friendly structures, and integration with marketing tools. We specialize in creating websites that serve as effective sales tools through strategic call-to-action placement and conversion rate optimization techniques tailored to each business's unique sales funnel.
Video + Photo
Our video production services create compelling content for recruitment, education, and brand storytelling. We produce company overview videos, animated explainers, and culture-focused content that showcases workplace environments. The team handles all aspects from storyboarding to final editing, ensuring professional-quality results that align with brand messaging. Our photography services include corporate headshots and product photography that enhance visual marketing materials.
Traditional Advertising
We design effective traditional advertising campaigns that complement digital strategies. Our services include billboard design with clear messaging for fast-moving audiences, magazine ad creation targeting specific demographics, and tradeshow exhibit design that maximizes brand visibility. We also handle direct mail campaigns and print collateral production, ensuring consistent branding across all physical marketing materials while integrating with digital tracking systems where possible.
People
John Theobald
CEO
Navy veteran and co-founder with extensive experience in strategic marketing and business growth. Leads Wilderness Agency's vision while maintaining commitment to veteran community support.
Lisa Barhorst
COO
Oversees day-to-day operations and client relationships, bringing structured management to ensure consistent delivery of high-quality marketing solutions.
Dan Nilsson
Creative Director
Leads visual strategy with multidisciplinary design expertise, ensuring creative excellence across branding, web, and advertising projects.
Megan Burns
Project Manager
Manages project execution from concept to completion, maintaining timelines and quality standards while facilitating team collaboration.
Questions
What marketing services do you specialize in?
We offer comprehensive digital marketing, branding, web design, video production, and traditional advertising services tailored to each client's unique needs.
Are you a certified veteran-owned business?
Yes, we're a VOSB-certified veteran-owned agency co-founded by Navy veteran John Theobald.
How do you approach recruitment marketing?
We help businesses reduce staffing costs through targeted recruitment campaigns that showcase company culture and attract qualified candidates.
What industries do you work with?
We serve diverse sectors including healthcare, education, government, manufacturing, and non-profits nationwide.
Videos
