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21 Years
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Your Trusted Dental Marketing Partner for Growth
Whiteboard Marketing has been a trusted dental marketing partner since 2005, dedicated to helping dental practices launch, grow, and thrive. Our team of specialists works closely with dentists to create tailored strategies that enhance online visibility, attract new patients, and build brand recognition. With expertise in SEO, social media, Google Ads, website design, and reputation management, we combine technical proficiency with deep industry knowledge to deliver measurable results.

Our client-centric approach ensures personalized service through dedicated account managers and a commitment to transparency, reliability, and continuous support. Recognized for our innovative solutions and industry leadership, we empower dental professionals to focus on patient care while we handle their marketing needs.
Services
SEO Optimization Google Ads Management Social Media Marketing Website Design Reputation Management Content Creation Analytics Reporting Local Listings Online Reviews Brand Development
Details
  • Year established: 2005
Highlights and features
  • We offer 20+ years of proven experience in dental marketing strategies.
  • Our team provides dedicated account managers for personalized service.
  • We implement data-driven, transparent marketing solutions tailored to dental practices.
  • We guarantee rapid response times and 24/7 client accessibility.
  • Our specialists stay ahead of digital marketing trends for optimal results.
What people say
Exceeded expectations Measurable growth Responsive team Dedicated account manager Proven results
Services
SEO Optimization
Our SEO specialists enhance online visibility for dental practices through targeted keyword strategies and technical website improvements. We conduct comprehensive audits to optimize site structure, content, and metadata while building authoritative backlinks. By focusing on local SEO and Google Business Profile optimization, we help dentists rank higher in search results and attract more patients searching for dental services in their area.
Google Ads Management
We create and manage effective Pay-Per-Click advertising campaigns tailored to dental practices' specific goals and budgets. Our certified Google Partners develop targeted ad groups, craft compelling copy, and optimize landing pages to maximize patient conversions. Through continuous monitoring and performance analysis, we ensure optimal ROI while maintaining HIPAA-compliant remarketing strategies and location-based targeting for local dental services.
Social Media Marketing
Our social media experts develop customized strategies to build brand awareness and patient engagement across platforms. We create targeted advertising campaigns while managing organic content posting schedules that showcase dental services and practice personality. Through audience segmentation and performance tracking, we help dental practices grow their follower base, improve community engagement, and convert social media interactions into new patient appointments.
Website Design
We create professional, mobile-responsive websites that serve as powerful marketing tools for dental practices. Our designs focus on user experience, conversion optimization, and brand consistency while incorporating essential features like online booking and insurance verification. From complete redesigns to ongoing maintenance, we ensure websites remain up-to-date, secure, and effective at converting visitors into patients through strategic calls-to-action and intuitive navigation.
Reputation Management
Our comprehensive review management system helps dental practices build and maintain positive online reputations. We implement automated tools for collecting patient feedback while providing strategic guidance on responding to reviews. Through proactive monitoring and analysis, we help practices increase their volume of five-star reviews across major platforms while addressing any negative feedback professionally to maintain strong online credibility.
People
Sean White
Founder and CEO
Sean founded Whiteboard Marketing in 2005 as a specialized dental marketing agency. With over two decades of industry experience, he leads strategic development while maintaining close client relationships. Sean personally oversees major account strategies and represents the company at dental industry events.
Christine
Managing Director
Christine directs day-to-day operations across all departments. With extensive marketing expertise, she ensures service quality and team coordination. She plays a key role in implementing company-wide initiatives while supporting client satisfaction efforts across the dental marketing services portfolio.
Jody White
Strategic Account Manager
Jody serves as primary contact for multiple dental clients, providing personalized marketing guidance. With over 15 years in dental marketing, she combines strategic planning with hands-on support, helping practices implement effective digital strategies while maintaining rapid response times for client needs.
Brady
Strategic Account Manager
Brady manages key client relationships while coordinating marketing campaign execution. He specializes in data analysis and strategy implementation, helping dental practices understand their marketing performance. Known for exceptional client communication, he provides both technical expertise and personalized support to ensure marketing success.
Michelle
Paid Advertising Department Manager
Michelle leads the paid advertising team, overseeing Google Ads and social media campaign strategies. With specialization in dental industry digital marketing, she ensures optimal ad performance through continuous optimization. She develops training programs for the advertising specialists and consults on complex campaign strategies for dental practices.
Questions
What dental marketing services do you offer?
We provide comprehensive digital marketing services including SEO optimization, Google Ads management, social media marketing, website design, reputation management, content creation, analytics reporting, and local listings management specifically tailored for dental practices.
How do you specialize for dental practices?
Our team has 20+ years of experience exclusively in dental marketing, understanding the industry's unique requirements. We combine general digital marketing expertise with specific knowledge of dental services, patient behavior patterns, and dental business operations.
What results can I expect from your services?
Clients typically see increased online visibility within 3-6 months, with many reporting patient growth from 10 to 75+ new patients monthly. Our strategies focus on sustainable growth through multiple marketing channels for long-term practice success.
What makes you different from general marketing agencies?
We're exclusively focused on dental marketing with specialized expertise in dental industry trends, patient acquisition strategies, and HIPAA-compliant marketing practices that general agencies lack.
How do you handle reputation management?
We implement automated review collection systems, provide response guidance, and monitor online reputations across platforms. Our strategies help increase positive reviews while maintaining professional handling of any negative feedback.
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