Mass Marketing

MMI Group is a leading marketing solutions provider with over three decades of expertise in marketing to consumers. Our goal is to drive marketing results that create maximum financial return for our clients. We were founded in 1984 to provide full-service marketing solutions to clients representing a broad range of industries. With an average of 24 years of experience in marketing supplemental protection programs, our senior management team has unparalleled knowledge and expertise in the industry.

History

MMI Group has a rich history of innovation and adaptability. Founded by Frank Polizzi in 1984, the company has continued to evolve and innovate over the years. MMI pioneers "Bonus Insurance Marketing, " which allows insurance to be charged at no cost to customers during an initial trial period, a practice now widely used throughout the direct response industry. Frank was the 2002 recipient of the Direct Marketing Association's Financial Services Council Executive of the Year. MMI Group has continued this tradition of innovation, developing groundbreaking processes like "Automatic-Upgrade" to provide customers with a complimentary introductory benefit for a certain period of time, with an automatic upgrade to a higher, pre-determined benefit level later.

Mission & Values

At MMI Group, our mission is to provide expert management of product, offer, and distribution to increase our clients' revenue and profitability. We strive to be the most responsive, client-focused, and effective company in the industries we serve. Our core values are:

• Honest: Transparent in our dealings with clients and vendors
• Friendly: Pleasant, positive attitude, and easy to work with
• Responsive: A sense of urgency in addressing client concerns
• Driven: Setting and achieving higher standards to exceed expectations
• Detail-oriented: Attention to detail to achieve maximum return on investment
• Resourceful: Adapting to the changing needs of our clients and the market

What Makes Us Unique

Over three decades, MMI has generated over $5 Billion in revenue through our marketing programs by constantly refining product and offer while expanding distribution channels. Our small size allows us to be agile, efficient, and personal in our approach. With an in-house team of experts, we can provide a turnkey solution for our clients, including product design, offer creation, client account management services, vendor selection and management, targeting and segmentation, program quality assurance, risk mitigation, financial management and control, monitoring and reporting, legal/regulatory guidance, and customer service and retention.

Capabilities

MMI Group provides a range of services, including:

• Product & Offer Design: Creating innovative products and offers that meet our clients' needs
• Vendor Management: Selecting and managing external vendors to ensure top-notch services
• Program Administration: Providing expert administration of marketing programs to ensure maximum ROI
• Customer Acquisition: Strategically targeting and acquiring new customers for our clients
• Customer Retention: Developing and implementing retention strategies to reduce churn and increase customer loyalty
• Consulting: Offering expert consulting services to help our clients achieve their marketing goals

At MMI Group, we are dedicated to providing unparalleled marketing solutions that drive results for our clients. With our expertise, innovative approach, and commitment to excellence, we are confident in our ability to help our clients achieve their marketing goals.