Business Details
We are Carter Todd Associates, a marketing leadership firm founded by Lorri-Ann Carter in 1998. With over 27 years of experience, we have shaped stories that move more than 15 industries. Our work spans from district revitalization to high-growth technology launches, delivering measurable results. We have led the marketing, communications, and community engagement engine for a 36-block downtown district, driving nearly $1B in development. In the tech sector, we guided a product launch that culminated in a $140M acquisition by Motorola Solutions. We have partnered with legal firms across three markets, building reputation, relationships, and growth for 45+ attorneys.
Our fractional marketing leadership model places a senior marketing seat at the table without the cost of a full-time CMO. We focus on identifying the true value hidden in business operations and translating it into a single, coherent narrative. Our editorial judgment sharpens messaging, making it human and easy for the business to carry. We measure success by improved decisions, stronger relationships, and sustained momentum for our clients. We are committed to delivering clear, credible, and actionable marketing that drives growth and fosters trust.
Our fractional marketing leadership model places a senior marketing seat at the table without the cost of a full-time CMO. We focus on identifying the true value hidden in business operations and translating it into a single, coherent narrative. Our editorial judgment sharpens messaging, making it human and easy for the business to carry. We measure success by improved decisions, stronger relationships, and sustained momentum for our clients. We are committed to delivering clear, credible, and actionable marketing that drives growth and fosters trust.
Highlights and features
- We bring 27+ years of storytelling across 15 industries.
- Our 20-year experience as outsourced CMO drives measurable growth.
- We have supported $1B in development for downtown revitalization.
- Our editorial judgment sharpens messaging for executive visibility.
- We measure impact by improved decisions and stronger relationships.
Services
Fractional Marketing Leadership
I provide a senior marketing seat on a fractional basis, enabling businesses to access strategic guidance without the overhead of a full-time CMO. My 27+ years of industry experience across 15 sectors informs data-driven decisions that align marketing with business goals. The result is measurable growth and clearer brand positioning.
Positioning & Narrative
I craft a single, coherent story that sales teams, boards, and customers can all carry. By uncovering the true value hidden in business operations, I translate complex offerings into simple, memorable messaging. This narrative drives decision-making, builds trust, and fuels sustainable growth.
Executive Voice & Visibility
I transform expert knowledge into authoritative public statements that elevate leaders in their markets. Through curated media engagements, analyst relations, and thought leadership content, I amplify credibility and influence. Clients report increased board confidence, higher sales conversion, and stronger brand differentiation.
Outsourced CMO
I lead marketing, communications, and community engagement for entire districts, turning them into destination hubs. Over two decades, I drove nearly $1B in development for a 36-block downtown revitalization. The outcome is sustained economic growth, increased foot traffic, and a vibrant urban core.
