Business Details
24 Years
experience
Your Trusted Partner for PR & Marketing Solutions
Founded in 2002, ABO Marketing & Communications has established itself as a distinctive public relations and marketing consultancy serving businesses and nonprofit organizations. Our approach prioritizes tailored solutions over generic strategies, driven by a team with decades of combined expertise in communications, brand development, and strategic outreach. Beth Okeon, owner and founder, brings 25+ years of marketing leadership, including a Director of Marketing role at ServiceMaster and recognition as a Top 40 Under 40 professional by The Memphis Business Journal. Our team combines creative problem-solving with deep local market knowledge, having successfully elevated community profiles for respected Memphis-based entities like Campbell Clinic and The Crone Law Firm.Certified as both a Locally Owned Small Business and a Women Business Enterprise, we emphasize transparency, ethical practices, and measurable outcomes for clients. Our specialists in communications, grant writing, and social media strategy deliver personalized service supported by extensive experience across diverse sectors, including legal, healthcare, education, and real estate. Customer testimonials affirm our commitment to exceeding promises, with clients noting significant improvements in public visibility and business performance. By focusing on innovation and avoiding rigid methodologies, we position ourselves as a trusted partner for organizations seeking dynamic PR and marketing solutions.
Services
Public Relations
Marketing Consulting
Social Media Support
Communications Strategy
Brand Development
Details
- Year established: 2002
Highlights and features
- Our team brings 25+ years of combined marketing expertise
- Certified Women Business Enterprise status demonstrates commitment to excellence
- Proven track record elevating Memphis-based organizations since 2002
- Tailored solutions instead of generic, one-size-fits-all approaches
- Deep local market knowledge and established community connections
Associations and certifications
- Certified Locally Owned Small Business
- Certified Women Business Enterprise
What people say
Elite service providers
Positive affected bottom line
Unique solutions
Community profile skyrocketed
Cares about clients
Services
Public Relations
Our public relations services craft compelling narratives and media strategies to enhance organizational visibility. We develop targeted outreach campaigns, manage press relations, and create content that aligns with business objectives. Clients benefit from our established media connections and strategic approach to reputation management.
Marketing Consulting
Marketing consulting services focus on developing customized growth strategies through brand positioning and market analysis. We create comprehensive marketing plans that integrate traditional and digital channels to maximize ROI. Our approach combines creative innovation with data-driven decision making for measurable business outcomes.
Social Media Support
Social media support includes platform-specific content creation, audience engagement strategies, and performance analytics. We develop cohesive social media calendars that align with overall marketing objectives while maintaining brand consistency. Our team monitors trends and metrics to optimize ongoing campaigns across major platforms.
Communications Strategy
Communications strategy development focuses on creating unified messaging frameworks for organizational goals. We conduct thorough audits, identify key audiences, and develop multi-channel communication plans. Our strategies emphasize crisis management preparedness and consistent brand storytelling across all touchpoints.
Brand Development
Brand development services encompass identity creation, market positioning, and messaging consistency across all platforms. We work with clients to define core values, create visual identities, and establish brand guidelines that resonate with target audiences while maintaining market relevance.
People
Beth Okeon
Owner
25+ years marketing veteran and founder with ServiceMaster leadership experience. Recognized as Memphis Business Journal Top 40 Under 40. Combines corporate expertise with creative pursuits in music and visual arts.
Katie Pollorena
Communications Specialist
15-year communications professional with grant writing and public relations expertise. Experienced in religious and nonprofit sectors. Active performer with local music organizations and arts enthusiast.
Becky Houston
Communications Specialist
20+ years real estate marketing expert with leadership roles at Marx-Bensdorf and Crye-Leike. Balances work responsibilities with family life and creative arts pursuits.
Questions
What industries does ABO serve?
We work with diverse clients including law firms, healthcare providers, real estate agencies, nonprofits, and local businesses across Memphis.
How do you measure PR campaign success?
We track media placements, content engagement metrics, website traffic increases, and client business performance improvements through regular reporting.
What makes ABO different from other PR firms?
Our cookie-cutter free approach focuses on unique solutions tailored to each client's specific needs and market opportunities.
Do you handle both traditional and digital PR?
Yes, we combine earned media relations with digital strategy, managing everything from press releases to social media campaigns.
Can you work with remote clients outside Memphis?
While based in Memphis, we leverage digital tools to effectively serve clients across the country through virtual collaboration.
How do you develop marketing strategies?
Our process begins with market research, competitive analysis, and goal setting, followed by customized tactics that align with client resources and objectives.
