Business Details
45 Years
experience
Your Content-First Marketing Partner
The Simons Group has been a leader in content-first marketing for over 40 years, dedicated to elevating brands through strategic storytelling. Founded in 1981, our expertise spans content strategy, branding, and digital marketing, tailored to meet the unique needs of B2B enterprises. Our team of 25+ specialists works closely with clients to understand their industries, challenges, and audiences, ensuring every piece of content resonates deeply and drives measurable results.With a client retention rate of nine+ years, we pride ourselves on delivering personalized solutions that align with business goals. Our commitment to excellence and innovation positions us as a trusted partner in transforming content into a powerful growth engine for clients across sectors like AEC, healthcare, manufacturing, and professional services.
Services
Content Strategy
Content Marketing
Brand Marketing
Digital Marketing
Custom-built Teams
Details
- Year established: 1981
Highlights and features
- We bring 40+ years of content marketing expertise to every project.
- Our custom-built teams prioritize client needs and industry-specific knowledge.
- We focus on solving client challenges through research-driven strategies.
- 9+ years of average client retention demonstrates long-term trust.
- Our content-first approach integrates strategy, design, and digital channels seamlessly.
What people say
Top-notch team
Trusted relationship
Professional and responsive
Creative solutions
Consistently delivers quality
Services
Content Strategy
Develop audience-focused content strategies that align with business objectives. We create roadmaps for content creation, distribution, and measurement to ensure every piece supports growth. Our approach combines market research, buyer personas, and competitive analysis to position your brand as an industry leader while optimizing resource allocation.
Content Marketing
Produce targeted content that educates and engages buyers across the sales funnel. From thought leadership articles to case studies and social media campaigns, we craft narratives that showcase your expertise and address audience pain points. Our results-driven approach focuses on measurable outcomes through SEO optimization and conversion-focused calls to action.
Brand Marketing
Build a cohesive brand identity that resonates across all touchpoints. We develop authentic brand stories, visual systems, and messaging frameworks that differentiate your business in crowded markets. Our team ensures consistent voice and tone across platforms while creating emotional connections with target audiences through strategically designed content experiences.
Digital Marketing
Implement omnichannel digital strategies that maximize content impact. Our technical experts optimize SEO, manage PPC campaigns, and develop data-driven email marketing programs to increase visibility and lead generation. We focus on creating seamless user experiences across devices while leveraging analytics to continuously refine performance and ROI.
Custom-built Teams
Provide tailored teams of specialists matched to client needs. Our model combines senior strategists, writers, designers, and digital experts to deliver comprehensive marketing solutions. Each team is assembled based on project requirements rather than availability, ensuring optimal expertise alignment and maintaining consistent quality across all deliverables.
People
Lee Zoldan
Founder / Owner
Lee established The Simons Group in 1981, evolving it from a corporate journalism firm to a full-service content marketing agency. With decades of industry experience, Lee leads strategic direction while maintaining a client-centric approach that has driven nine+ years of average client retention.
Dave Argentar
Senior Content Strategist
Dave develops comprehensive content strategies that align with client business goals. His expertise in mapping content to the buyer's journey ensures strategic alignment between marketing efforts and sales outcomes, driving measurable ROI for enterprise clients.
Sandy Asanovic
President
Sandy oversees operational excellence while maintaining client relationships. With extensive experience in marketing leadership, she ensures the agency's capabilities evolve to meet changing market demands while maintaining consistent service quality across all client engagements.
Peter Chavez
Creative Director
Peter leads the creative team in developing visually compelling content that elevates brand storytelling. His background in design and digital production ensures that every visual element supports and enhances the core messaging across all client deliverables.
Daniel Gordon
Senior Content Strategist / Copywriter
Daniel crafts persuasive content that positions clients as industry thought leaders. With experience across B2B sectors, he specializes in developing messaging that addresses complex technical challenges while maintaining clear, accessible communication for target audiences.
Questions
What makes your content marketing approach different?
Our content-first methodology prioritizes strategic messaging and audience needs before design or distribution, ensuring every piece directly supports business objectives and buyer journeys.
Which industries do you specialize in?
We focus on architecture/engineering/construction, healthcare, manufacturing/logistics, and professional services, with deep expertise tailored to each sector's unique challenges.
How do you measure marketing effectiveness?
We track performance through defined KPIs aligned with business goals, including lead generation metrics, content engagement rates, and overall ROI on marketing initiatives.
Do you work with in-house marketing teams?
Yes, we complement internal teams as an extension of their department, providing specialized resources and strategic guidance while maintaining collaboration throughout the marketing process.
What experience do your team members have?
Our specialists bring decades of combined B2B marketing experience, with team members having backgrounds in journalism, corporate communications, technical writing, and digital strategy.
