Business Details
We founded Cline Design in 1988 to deliver advertising and graphic design for smalltomedium construction firms. Over three decades, we have evolved into the leading construction marketing firm in the region. Our expertise spans web design, content generation, social media strategy, and search engine optimization. We craft customized marketing programs that generate qualified leads and keep client pipelines full. Our team leverages industryspecific knowledge to solve complex sales challenges for contractors and trades. We maintain the highest professional standards, ensuring every campaign is datadriven and compliant with industry best practices.
We measure success through tangible metrics such as increased web traffic, higher lead conversion, and revenue growth. Our commitment to client satisfaction is reflected in repeat partnerships and longterm relationships. We collaborate closely with each client, treating their goals as our own and guiding them through every stage of the marketing cycle. Our founder, Lorraine Cline DeShiro, brings a communications background and a proven track record in construction media. We continue to innovate, cofounding networks and publishing playbooks that keep our clients at the forefront of the market.
We measure success through tangible metrics such as increased web traffic, higher lead conversion, and revenue growth. Our commitment to client satisfaction is reflected in repeat partnerships and longterm relationships. We collaborate closely with each client, treating their goals as our own and guiding them through every stage of the marketing cycle. Our founder, Lorraine Cline DeShiro, brings a communications background and a proven track record in construction media. We continue to innovate, cofounding networks and publishing playbooks that keep our clients at the forefront of the market.
Highlights and features
- We have 35+ years of proven construction marketing expertise.
- We generate qualified leads that increase revenue.
- We deliver datadriven web design that converts traffic.
- We provide awardwinning newsletters that keep clients engaged.
- We maintain full transparency throughout every campaign.
Services
Strategic Marketing
Strategic Marketing is our core service that aligns your construction business goals with digital tactics. We target contractors, subcontractors, and suppliers seeking to expand market share. The result is a measurable lift in qualified leads, improved brand perception, and accelerated revenue growth.
Web Design
Web Design delivers responsive, industryspecific sites that showcase your projects and expertise. We serve construction firms looking to attract online visitors and convert them into inquiries. Clients benefit from faster load times, SEOready architecture, and a polished brand image that builds trust.
Construction Newsletters
Construction Newsletters publish curated content that educates, informs, and engages your target audience. We target contractors and tradespeople who need timely industry insights. The service drives repeat engagement, positions your brand as a thought leader, and nurtures leads through consistent communication in.
Construction Academy
Construction Academy offers training modules that empower your team with advanced marketing skills. We provide courses for project managers, sales leads, and marketing staff in the construction sector. Participants gain actionable tactics, improved campaign execution, and a competitive edge in winning projects.
Resources
Resources deliver industry reports, whitepapers, and bestpractice guides tailored for construction professionals. We curate content that addresses current market trends, regulatory changes, and technology adoption. Clients use these materials to stay informed, make datadriven decisions, and strengthen their market positioning strategically.
