Business Details
25 Years
experience
Your Trusted Atlanta Marketing & PR Partner
Michael Mackenzie Communications is an Atlanta-based marketing and public relations firm that has been delivering strategic marketing solutions since 2001. Our approach begins with a messaging strategy session to crystallize client messages, target audiences, and sales processes, ensuring alignment with business objectives. With decades of combined experience, our team specializes in earned media strategies, brand development, and content creation that resonates across digital and print platforms. We prioritize collaborative planning and execution, helping clients control budgets while implementing tailored marketing tactics.Our proven track record includes supporting technology firms, professional service providers, and small businesses nationwide through comprehensive PR campaigns, branding initiatives, and integrated digital strategies. Client testimonials highlight our ability to deliver measurable results through targeted media placements, consistent brand messaging, and strategic content development.
Services
Public Relations
Branding Strategy
Digital Marketing
Content Creation
Website Development
Social Media Management
Event Marketing
Strategic Planning
Outsourced Marketing
Trade Show Support
Details
- Year established: 2001
Highlights and features
- We offer 24 years of marketing leadership experience from our Principal Consultant, a former Microsoft PR and Field Marketing Manager
- Our team delivers turnkey public relations campaigns with global media placements across print, online, and broadcast outlets
- We implement a patented messaging strategy session approach for strategic alignment and prioritization
- Our content creators produce award-winning material for press releases, websites, and marketing collateral
- We provide Atlanta-specific market expertise with national campaign execution capabilities
What people say
Precise marketing recommendations
Proactive media planning
Consistent brand messaging
Turnkey campaign implementation
Strategic content creation
Services
Public Relations
Our public relations services deliver national media results through targeted news streams and strategic media placements. We build comprehensive PR campaigns that include media list development, press release distribution, and proactive outreach to secure placements in print, online, and broadcast outlets. Our approach emphasizes earned media visibility across B2B and B2C sectors.
Branding Strategy
We create cohesive brand identities that align visual elements with corporate messaging. Our branding process includes message development, color and font selection, and comprehensive style guide creation to ensure consistent brand representation across all marketing materials from digital platforms to print collateral.
Content Marketing
Our content marketing services produce SEO-friendly materials that engage audiences and drive business growth. We create press releases, case studies, website content, and marketing collateral that accurately reflect brand voice while meeting search engine optimization requirements through structured interview processes and professional editing standards.
Outsourced Marketing
We provide experienced marketing leadership for businesses without full-time marketing departments. Our services include strategic planning, campaign execution, and performance measurement, allowing clients to focus on core business functions while maintaining professional marketing operations across digital and traditional channels.
Digital Marketing
Our digital marketing solutions combine website development with strategic content creation to enhance online presence. We build and maintain websites as part of comprehensive marketing strategies that include social media management, content optimization, and digital platform integration to improve search engine visibility and user engagement.
People
Jennifer Koon
Founder & Principal Consultant
Marketing executive with 25+ years experience developing strategic communications programs. Former Microsoft PR and Field Marketing Manager leads client strategy development and brand positioning initiatives at Michael Mackenzie Communications.
Alex Diaz
Account Manager
Marketing professional with nearly two decades of experience across retail, CPG, and B2B sectors. Specializes in strategic campaign development and client relationship management for major brands including Verizon and Georgia-Pacific.
Beth Glavosek
Content Manager
25+ year writing professional with expertise in financial communications. Creates clear, impactful content for diverse clients in alternative investments, insurance, and logistics industries while maintaining publication editorial standards.
Melissa Holder
Account Manager
Experienced communications professional with expertise in B2B, B2C, and nonprofit sectors. Creates customized marketing strategies incorporating diverse communication methods to achieve corporate objectives across various industries.
Allison Stephanouk
Web Developer
Senior technology consultant with 25+ years experience in software development and system integration. Provides web development expertise while serving on nonprofit boards related to rare disorder advocacy and community support.
Questions
What marketing services do you specialize in?
We specialize in public relations, branding strategy, content marketing, outsourced marketing management, and digital campaign development tailored to technology and professional service firms.
How long has your team been operating?
Our firm has been delivering marketing solutions since 2001 with team members bringing decades of combined experience from corporate and agency backgrounds.
What sets your approach apart from other agencies?
We begin with a strategic messaging session to align marketing efforts with business objectives, followed by collaborative execution that prioritizes client budget control.
Can you share example campaign successes?
Clients include technology firms and financial service providers who achieved measurable PR placements, improved brand consistency, and optimized marketing workflows through our strategies.
How do you measure marketing effectiveness?
We use a combination of media placement metrics, content engagement analytics, and client business outcome tracking to evaluate campaign performance and adjust strategies accordingly.
What geographic areas do you serve?
Based in Atlanta, we serve national clients with media outreach capabilities extending to global markets through our PR networks.
