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The Castle Group The Castle Group
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30 Years
experience
Emergency
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Your Trusted Partner for PR, Event Management & Strategic Communications in Boston
Founded in 1996, we built The Castle Group on the belief that public relations and events are the most powerful tools for credible messaging and motivation. Over nearly three decades, we have grown from a Boston-based agency to a national leader with offices in Atlanta and Maui, serving clients from startups to Fortune 500 companies. Our women-owned business prioritizes relationship-building, creativity, and strategic execution across public relations, event management, crisis communications, and public affairs. Our team combines global expertise with local market knowledge to deliver measurable results tailored to each clients unique needs.

We differentiate ourselves through an integrated approach that unites diverse skill sets, innovative thinking, and a commitment to long-term partnerships. Our reputation is built on decades of proven success, evidenced by our extensive client retention and accolades from industry peers and clients across sectors including healthcare, education, technology, and nonprofit organizations.
Services
Public Relations Event Management Crisis Communications Public Affairs Social Media Marketing Media Relations Event Production Thought Leadership Strategic Counsel Community Engagement
Details
  • Year established: 1996
Highlights and features
  • We have over 30 years of experience in Boston, delivering strategic communications solutions.
  • Our women-owned business prioritizes diverse perspectives and community impact.
  • We offer global expertise with local knowledge, operating from offices in Boston, Atlanta, and Maui.
  • Our integrated approach combines public relations, event management, and crisis communications under one roof.
  • We maintain a client-centric philosophy, focusing on long-term relationships and measurable results.
What people say
Exceptional customer service Creative solutions Flawless event execution Strategic communication Long-term partnerships
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Services
Public Relations
Our public relations practice combines strategic counsel, media relations, and thought leadership to amplify client messages. We craft targeted campaigns that secure earned media coverage and establish clients as industry authorities. With expertise spanning traditional and digital media, we deliver integrated solutions that drive brand visibility and stakeholder engagement.
Event Management
We design and execute customized corporate and nonprofit events, from product launches to incentive programs. Our full-service approach covers strategic planning, vendor coordination, and on-site management. With 150+ years of collective team experience, we ensure seamless execution and memorable attendee experiences aligned with client objectives.
Crisis Communications
Our crisis team provides proactive planning and rapid response to protect brand reputation during sensitive situations. We develop tailored crisis communication plans and offer 24/7 support to navigate issues like litigation, cybersecurity breaches, or leadership misconduct. Our approach combines stakeholder mapping with clear, consistent messaging to mitigate reputational damage.
Public Affairs
We help clients influence public policy and build relationships with decision-makers through strategic advocacy campaigns. Our services include government relations, community engagement, and coalition-building. By aligning business goals with legislative priorities, we enable clients to shape regulations and public opinion effectively.
Social Media Marketing
Our social media strategies combine content creation and audience analysis to boost online engagement. We audit existing platforms, develop targeted campaigns, and leverage paid social media tools. This approach helps clients build brand awareness, foster customer loyalty, and drive web traffic through measurable digital initiatives.
People
Sandy Lish
Principal/Co-founder
Sandy Lish co-founded The Castle Group in 1996, bringing extensive experience in crisis management and public affairs. She advises clients on growth strategies and has served on boards including the Center for Women and Enterprise and the Massachusetts Bay Community College Board of Trustees. Her leadership emphasizes relationship-building and community impact.
Taylor Connolly
Assistant Vice President, Public Affairs/PR
Taylor Connolly leads public affairs initiatives with over a decade of experience in policy communications. Prior to joining The Castle Group, she directed community engagement for Boston's Environment Department. Her expertise includes strategic messaging and stakeholder engagement for nonprofit and corporate clients navigating complex regulatory landscapes.
Questions
What PR services do you offer?
Our full-service PR includes media relations, thought leadership, crisis communications, social media strategy, and content creation. We tailor campaigns to amplify client messages across traditional and digital platforms.
Do you manage international events?
Yes, we execute global events from Boston to Budapest, leveraging our network to deliver seamless experiences. Our team handles logistics, cultural considerations, and local vendor coordination for international programs.
How do you handle crisis situations?
We provide 24/7 crisis support, developing rapid-response strategies and consistent messaging to protect brand reputation. This includes media monitoring, stakeholder communication, and post-crisis evaluation to strengthen future preparedness.
Are you experienced in nonprofit communications?
Yes, we work extensively with nonprofits, helping mission-driven organizations build visibility and community connections through tailored PR campaigns and advocacy strategies.
Do you offer social media audits?
Yes, we analyze clients' social media presence to identify gaps and opportunities. This includes platform-specific recommendations, content optimization, and engagement strategies to improve digital performance.