Business Details
41 Years
experience
Your Strategic Partner for Marketing & Business Growth
Good News Communications has been a trusted partner for businesses, nonprofits, startups, and organizations since 1985. Our team specializes in strategic consultation, brand management, content development, and execution of marketing plans tailored to each client's unique needs. We begin by analyzing your business and competitors to create data-driven strategies that enhance brand visibility and engagement. With decades of combined experience, our experts provide personalized solutions that address weaknesses, amplify strengths, and neutralize threats from competitors. We pride ourselves on our deep understanding of nonprofit work, helping organizations connect emotionally with donors to increase retention and advocacy.Our approach combines research, strategy, planning, and implementation to simplify complex challenges and deliver measurable results. We serve clients across industries, offering full-service support in digital marketing, traditional media, public relations, and business process optimization. Our commitment to integrity, creativity, and client success has earned us recognition from organizations like the American Advertising Federation. Whether you're a small business or a large corporation, we focus on your specific goals to help you thrive in an evolving marketplace.
Services
Content Development
Strategic Consultation
Brand Management
Marketing Plans
Digital Services
Public Relations
Nonprofit Support
Website Design
Media Planning
Business Process Optimization
Details
- Year established: 1985
Highlights and features
- We listen to clients and develop customized strategies based on research and competitive analysis
- Our team has decades of experience in advertising, business development, and nonprofit fundraising
- We specialize in helping nonprofits connect emotionally with donors for increased retention
- We offer full-service support from strategic planning to execution of marketing campaigns
- Our proven track record includes working with over 10 for-profit and nonprofit organizations
What people say
Amazing work
Super professional
Great results
Creative content
Professional team
Services
Strategic Consultation
Our strategic consultation service helps businesses analyze their market position and develop customized growth strategies. We work closely with clients to identify weaknesses, address internal challenges, and create actionable plans for improvement. With experience managing 10 organizations and serving on over 20 boards, our team provides real-world insights that drive measurable business results. We focus on sales development, workforce strategy, and operational efficiency to help companies achieve their specific goals.
Brand Management
We develop cohesive brand strategies that create lasting impressions and emotional connections with target audiences. Our approach combines market research, competitive analysis, and brand positioning to ensure consistency across all platforms. We help organizations define their core identity, create brand guidelines, and implement strategies that maintain brand integrity while adapting to market changes and evolving customer expectations.
Digital Marketing
Our digital marketing services include SEO, PPC management, social media strategy, and website optimization to enhance online visibility. We create data-driven campaigns that target specific audiences, improve conversion rates, and provide measurable ROI. Our partnership with WebMo ensures access to cutting-edge digital expertise and 30+ professionals specializing in various aspects of online marketing and campaign execution.
Content Development
We produce high-quality content across multiple platforms including websites, social media, email campaigns, and traditional media. Our team creates compelling narratives that communicate brand values effectively, with expertise in donor-facing content, media releases, and creative copy for both digital and traditional advertising formats to engage target audiences.
Nonprofit Support
We specialize in helping nonprofit organizations develop effective marketing strategies and donor engagement programs. Our services include fundraising strategy development, brand positioning for causes, and creating emotional connections that increase donor retention. With experience in grant writing and nonprofit board service, we understand the unique challenges faced by organizations seeking to maximize their community impact.
People
Doug Martin
CEO and Founder
Founded Good News Communications in 1985 after managing a struggling radio station in Tucson. With experience growing media properties and serving on multiple community boards, he brings strategic leadership and marketing expertise to the firm.
Mary Martin
Chief Marketing Advisor
Over 30 years in advertising with expertise in nonprofit and for-profit sectors. Recipient of multiple industry awards including American Advertising Federation's Ad Professional of the Year and Hall of Fame recognition.
Bekah Collins
President
Specializes in grant writing and nonprofit consulting with over a decade of experience. Focuses on creating content that helps organizations reach their full potential through effective communication strategies.
Tom Collins
Chief Financial and Operations Officer
Finance expert with Master of Science in Accounting. Brings strategic problem-solving skills from corporate and nonprofit accounting experience, focusing on operational restructuring and financial consulting services.
Kennedy Cooper
Creative Marketing Specialist
Tucson native with expertise in content creation and graphic design. Combines creative talents with marketing strategy to develop compelling campaigns that align with client objectives and brand identity.
Questions
What services does Good News Communications offer?
We provide strategic consultation, brand management, content development, marketing plans, digital services, public relations, nonprofit support, website design, media planning, and business process optimization.
How does the agency approach marketing strategy?
We begin with research and competitive analysis, then create customized strategies that address client weaknesses while amplifying strengths through data-driven approaches.
Do you work with nonprofit organizations?
Yes, we specialize in nonprofit support, helping organizations connect emotionally with donors to increase retention and advocacy through targeted marketing strategies.
What makes Good News Communications different from other agencies?
We combine decades of experience with personalized service, focusing on each client's unique needs rather than offering one-size-fits-all solutions.
Can you help with both digital and traditional marketing?
Yes, we offer full-service support in both digital marketing (SEO, social media, PPC) and traditional media (print, radio, direct mail) for comprehensive campaigns.
How do you measure success for clients?
We track measurable results through analytics, ROI on marketing investments, increased donor engagement, and improved brand visibility across platforms.
