Business Details
33 Years
experience
Your Trusted B2B Marketing Strategy Partner
For over 30 years, we have specialized in delivering strategic marketing solutions tailored to the unique needs of B2B manufacturing and service companies. Our approach begins with understanding your business objectives, then reverse-engineering a customized marketing program designed to create competitive advantages and drive measurable sales growth. We combine deep industry expertise with AI-driven insights to develop strategies that consistently outperform competitors while maintaining focus on your core strengths. Our proven methodology prioritizes ideal customer targeting, message differentiation, and execution calendars that translate plans into tangible results.With a team of experienced strategists, we provide end-to-end support from discovery and planning to implementation, ensuring our clients achieve sustained revenue growth. Unlike traditional agencies that chase fleeting trends, we maintain a disciplined focus on manufacturing sectors, allowing us to deliver specialized expertise that generalist firms cannot match. Our commitment to long-term client relationships has resulted in an average engagement duration exceeding 12 years, a testament to our ability to consistently deliver value and adapt to evolving market conditions.
Services
Strategic Roadmapping
Digital Marketing
AI Integration
Content Strategy
Lead Generation
Details
- Year established: 1993
Highlights and features
- 30 years of exclusive focus on B2B manufacturing marketing challenges
- Proven methodology developed through 12+ year average client relationships
- Reverse-engineered strategies prioritizing revenue growth over generic tactics
- Dedicated team of strategists with manufacturing sector specialization
- Integrated AI capabilities for data-driven decision making
What people say
Generated over $1M
More intentional marketing
Surpassed sales goals
Consistent pipeline
Boosted sales
Services
Strategic Roadmapping
Our strategic roadmapping service creates customized marketing frameworks that align with your business objectives. By analyzing market dynamics and competitor positioning, we develop actionable plans that guide marketing execution and resource allocation to maximize revenue impact. The 6-week process includes discovery sessions, competitive analysis, and execution calendar creation.
Digital Marketing
Digital marketing solutions focus on maximizing online visibility and lead generation for B2B manufacturers. We combine SEO, content marketing, and AI-driven analytics to create targeted campaigns that attract qualified prospects and nurture them through the sales funnel with measurable conversion metrics.
AI Integration
AI integration leverages data analytics to optimize marketing decisions and predict market trends. This service enhances decision-making through pattern recognition in customer behavior, campaign performance analysis, and predictive modeling to improve marketing ROI for manufacturing clients.
Content Strategy
Content strategy services develop compelling narratives that differentiate clients in competitive markets. We create core messages and client personas that resonate with target audiences, ensuring consistent brand communication across all digital platforms and marketing materials.
Lead Generation
Lead generation programs build structured approaches to attract and convert qualified prospects. Through targeted campaigns and conversion optimization, we help manufacturers create sustainable sales pipelines that align with their strategic marketing objectives and growth targets.
People
Greg Frye
President
Greg Frye leads Upright Communications with over 30 years of marketing strategy experience. His leadership has shaped the company's strategic direction and client-focused approach, specializing in manufacturing brand development.
Keely Ledebur
Production
Keely Ledebur oversees production operations with expertise in strategic implementation. Her experience ensures marketing initiatives translate effectively from planning to execution while maintaining quality standards for client deliverables.
Eric Frye
Digital Marketing Strategist
Eric Frye develops digital marketing strategies that combine technical expertise with practical execution. His focus on measurable results helps manufacturers optimize their online presence and campaign performance.
Erin Meyer
Content Strategist
Erin Meyer specializes in creating compelling brand narratives and content frameworks. Her strategic approach ensures consistent messaging across digital platforms to enhance brand differentiation and market relevance.
Stone Antoun
Digital Marketing Strategist
Stone Antoun applies strategic marketing principles to digital initiatives with expertise in AI-driven marketing solutions. His work focuses on optimizing marketing performance through data analysis and technology integration.
Questions
What makes Upright different from other marketing agencies?
We exclusively focus on B2B manufacturing companies, combining 30 years of industry expertise with AI-driven insights to create strategies that directly impact our clients' bottom line.
How do you measure the success of your marketing strategies?
We track measurable outcomes including revenue growth, lead generation quality, conversion rates, and long-term client retention metrics exceeding 12 years average.
What size manufacturers do you typically work with?
Our ideal clients are small to mid-sized manufacturers with $5M-$50M in annual revenue seeking to establish consistent sales pipelines and overcome marketing challenges.
Can you work with our existing marketing team?
We offer flexible implementation options, including full-service execution or collaborative partnerships where we work alongside your internal marketing department.
How does AI impact your marketing approach?
We use AI to analyze market patterns, optimize campaign performance, and predict trends that help our manufacturing clients make data-driven marketing decisions.
What does your strategy process involve?
Our 6-week Strategic Roadmap process includes discovery sessions, competitive analysis, message development, and execution planning tailored to your business objectives.
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