Business Details
25 Years
experience
Trusted Digital Marketing Agency for B2B, Nonprofits & Higher Ed
At 108 Degrees, we have dedicated over 25 years to mastering digital marketing, offering tailored strategies that empower B2B, nonprofit, and educational institutions. Founded in 2001 by MaryAnn Pfeiffer, our agency combines deep expertise with a collaborative approach to deliver impactful email campaigns and cross-channel solutions. As a WBENC and WOSB-certified woman-owned business, we prioritize inclusivity and excellence, fostering a team of specialists who bring diverse skills to every project.Our status as a Mailchimp Pro Partner reflects our commitment to industry-leading practices. We focus on understanding each client's unique challenges, crafting strategies that drive measurable growth while maintaining a personal touch. With a proven track record of generating significant revenue for clients and a dedication to evolving with digital trends, we position ourselves as a trusted partner for organizations seeking to amplify their marketing impact.
Services
Lead Generation
Branding & Positioning
Audience Engagement
Inbound Sales Support
Email Marketing
Pay-Per-Click Ads
Social Media Campaigns
Content Strategy
Strategy Workshops
Details
- Year established: 2001
Highlights and features
- 25+ years of deep digital marketing expertise
- WBENC/WOSB-certified, woman-owned agency
- Collaborative approach tailored to client needs
- Proven track record with B2B, nonprofit, and education clients
- Mailchimp Pro Partner with certified expertise
Associations and certifications
- WBENC
- WOSB
What people say
Knowledgeable, professional
Generated hundreds of new leads
Personal touch
Reliable, on track
Excellent partnership
Services
Lead Generation
Our lead generation services utilize email, pay-per-click ads, and social media to attract high-quality prospects. By aligning strategies with client goals, we convert leads into revenue while maintaining brand consistency. Clients have seen over $100K in new revenue within three months through our tailored approaches.
Email Marketing
We specialize in end-to-end email marketing, including list management, segmentation, and data analysis. As Mailchimp Pro Partners, we ensure optimal deliverability and engagement. Our strategies have helped nonprofits and B2B clients achieve measurable improvements in donor and customer retention.
Branding & Positioning
Our branding services craft compelling identities that resonate with target audiences. Focusing on market differentiation, we develop positioning strategies that elevate brands in competitive landscapes. This includes voice development, visual identity, and messaging frameworks tailored to client industries.
Audience Engagement
Through personalized campaigns and interactive content, we foster loyalty and advocacy. Our team designs engagement strategies that maintain consistent communication across channels, ensuring brands remain top-of-mind for their target audiences.
Strategy Workshops
Monthly workshops provide actionable insights on email trends, content planning, and strategy development. Participants receive recordings and materials for ongoing reference. These sessions are designed to equip marketing teams with practical tools to enhance their programs.
People
MaryAnn Pfeiffer
Founder and Principal
With 25+ years in digital marketing, MaryAnn founded 108 Degrees in 2001. A sought-after speaker and strategist, she leads client projects and drives the agencys vision for inclusive growth.
Kelly Dinoff
Strategy Director
Kelly specializes in crafting brand voices and communications strategies. Bringing corporate and nonprofit expertise, she ensures client messaging resonates with target audiences while aligning with business goals.
Estefania Mulvey Videla
Project Manager
Estefania oversees project execution with a focus on DEI and communications. Her nonprofit experience ensures smooth delivery of client campaigns while maintaining organizational efficiency.
Lauren Lake
Client Services Coordinator
Lauren serves as the primary client contact, managing logistics and ensuring timely communication. Her organizational skills support seamless collaboration across all client projects.
Nichole Meyer
Social Media Strategist
Nichole builds social media presences through creative content and scheduling. She ensures clients maintain consistent engagement with their audiences across platforms, adapting strategies to evolving trends.
Questions
What industries do you specialize in?
We focus on B2B, nonprofit, and higher education clients, tailoring strategies to each sector’s unique challenges and opportunities.
Are you a certified woman-owned business?
Yes, we’re WBENC and WOSB-certified as a woman-owned and women-led agency since 2025.
How do you measure campaign success?
We use data analysis, A/B testing, and ROI tracking to ensure strategies meet client-specific goals and deliver measurable outcomes.
What is your Mailchimp Pro Partner status?
As a top-tier partner, we offer advanced email marketing expertise and early access to platform updates for client benefit.
Do you offer educational workshops?
Yes, our monthly strategy workshops cover email trends, content planning, and actionable marketing tactics for professional development.
