Business Details
41 Years
experience
Your Southeast Electronics Marketing Partner
Creative Marketing Assoc has represented leading manufacturers in the consumer electronics industry since 1985, serving retailers and custom installers across the Southeastern United States. Our principals and staff bring decades of industry experience, having worked at local, regional, national, and international levels with manufacturers, government agencies, and entertainment venues. We have played pivotal roles in introducing groundbreaking technologies including projection televisions, Dolby Surround Sound, and high-definition television. Our team's longevity fosters seamless communication and exceptional service delivery, enabling dealers to focus on client satisfaction. We maintain critical industry relationships and media connections developed through years of dedicated service.Our commitment extends beyond transactions to building loyalty and collaboration between dealers, consultants, and manufacturers. We approach every partnership with the same integrity we expect for ourselves, prioritizing transparency and mutual success. Our geographic expertise spans urban centers and rural communities across six Southern states, adapting to diverse economic and cultural landscapes. With three principals and dedicated support staff, we combine technical knowledge with personalized service to enhance sensory experiences for end-users. Our proven track record of innovation and customer-centric approach continues to drive long-term profitability for all stakeholders.
Services
Manufacturer Representation
Sales Training
Technical Support
Product Development
Customer Service
Details
- Year established: 1985
Highlights and features
- We have 40+ years of combined experience across consumer electronics and marketing
- Our team includes principals with decades-long industry relationships
- We specialize in introducing emerging home theater technologies
- Our staff provides dedicated technical and customer support
- We offer proven expertise in multi-brand marketing strategies
Services
Manufacturer Representation
We represent leading consumer electronics brands across the Southeastern United States. Our team connects manufacturers with retailers and custom installers through proven distribution networks. With decades of industry relationships, we facilitate partnerships that drive market expansion and product adoption.
Sales Training
We provide comprehensive sales training programs for electronics retailers and installers. Our principals offer expert guidance on product knowledge, customer service, and technology demonstrations. This specialized training helps dealers maximize sales opportunities and customer satisfaction.
Technical Support
Our team offers dedicated technical support for complex electronics installations. We maintain specialized expertise in home theater systems, audio-visual equipment, and digital solutions. This support enables dealers to deliver superior customer experiences with challenging technology implementations.
Product Development
We help manufacturers develop and introduce new electronics products to market. Our market insights and customer feedback inform product improvements. Our principals have been instrumental in launching industry-changing technologies like projection televisions and high-definition systems.
Customer Service
We provide dedicated customer service support for manufacturers and retailers. Our team handles logistics, information flow, and personalized support for dealers. This service allows clients to focus on core business while we manage critical account operations.
People
Jim Kershaw
Principal
Primary manufacturer contact with expertise in sales, marketing, and home theater technology. 39 years industry experience since founding Creative Marketing Assoc in 1985. Specialized in Middle and East Tennessee and Northern Alabama markets.
Steve Merritt
Principal
Sales trainer and marketing strategist with 39 years electronics industry experience. Covers East/West Tennessee, Mississippi, and Southern Alabama territories. Brings technical knowledge from working with Studer-Revox since 1977. Develops communication strategies for accounts.
Liz Kershaw
Principal
Office manager and manufacturer liaison with unparalleled account administration skills. Manages supply chain logistics and dealer support operations. Recognized by industry partners for exceptional administrative capabilities. Married to Jim Kershaw, creating unique business partnership.
Questions
What manufacturers do you represent?
We represent Atlantic Tech, ATM, Genelec, IC Realtime, Kinetics Noise Control, Runco, Salamander, Savant, Stewart Filmscreen, and Terra Speakers in the Southeastern United States.
Which states do you cover?
Our territory includes North Carolina, Georgia, South Carolina, Alabama, Tennessee, and Mississippi, with team members strategically located across these six states.
How long have you been in business?
Creative Marketing Associates has specialized in consumer electronics representation since 1985, with principals having worked together since the 1970s.
What services do you provide?
We offer manufacturer representation, sales training, technical support, product development guidance, and comprehensive customer service for electronics retailers and installers.
What industries do you serve?
We work with consumer electronics manufacturers, retailers, sound contractors, custom installers, recording studios, and government departments at all levels.
How do you support dealers?
We provide logistics management, technical assistance, sales training, and manufacturer coordination to help dealers focus on customer service and business growth.
