Business Details
19 Years
experience
Your Trusted Partner for Strategic Marketing & Storytelling
Founded in 2007, Hook PR Group is a strategic storytelling agency dedicated to empowering purpose-driven organizations. We specialize in crafting data-informed marketing strategies that prioritize clarity, authenticity, and inclusive communication. Our team, led by experienced professionals with decades of industry expertise, combines certified frameworks like StoryBrand and Duct Tape Marketing to deliver measurable results. With a commitment to understanding clients' missions, we build tailored strategies that enhance brand visibility, foster audience connections, and drive sustainable growth.Our four-pillar approachclear messaging, authentic strategies, data-driven focus, and scalable growth systemsensures clients receive actionable solutions aligned with their values. We serve clients across the Mid-Atlantic, offering bilingual services and a proven track record of transforming marketing challenges into impactful success stories.
Services
Strategic Marketing
StoryBrand Messaging
Website Design
Social Media Strategy
Nonprofit Branding
Email Marketing
Translation Services
Leadership Training
Digital Campaigns
Faith-Based Marketing
Details
- Year established: 2007
Highlights and features
- Certified in StoryBrand and Duct Tape Marketing frameworks
- 18+ years of experience serving purpose-driven organizations
- Tailored strategies for Mid-Atlantic nonprofits and small businesses
- Proven results with clients like the Beau Biden Foundation
- Bilingual (English-Spanish) strategic communications support
Associations and certifications
- StoryBrand
- Duct Tape Marketing
What people say
Exceeded our expectations
Value beyond any competitor
Immaculate intuitive spot on
True partner to our mission
Put us on the map
Services
Strategic Marketing
Our strategic marketing services create focused, data-informed campaigns that align with organizational missions. By combining proprietary frameworks like Duct Tape Marketing with tailored analysis, we develop actionable plans to enhance brand visibility, improve audience engagement, and drive measurable growth for businesses and nonprofits.
StoryBrand Messaging
Using StoryBrands proven methodology, we craft compelling brand narratives that resonate with target audiences. Our team simplifies complex messages into clear, customer-centric stories that improve website performance, campaign effectiveness, and overall brand positioning across all communication channels.
Website Design
We build high-converting websites optimized for user experience and business growth. Our StoryBrand-powered designs feature intuitive navigation, strategic calls-to-action, and mobile-responsive frameworks that transform websites into powerful tools for lead generation and audience engagement.
Social Media Strategy
Our social media services combine strategic content planning, targeted advertising, and analytics-driven optimization. We create consistent posting schedules, manage ad campaigns, and provide monthly performance reports to ensure measurable ROI and sustained audience growth across key platforms.
Nonprofit Branding
Specialized branding solutions help nonprofits clarify their messaging and amplify their impact. We develop cohesive brand identities, create compelling outreach materials, and implement systems for consistent communication that builds trust with donors, stakeholders, and community partners.
People
Patricia V. Rivera
Chief Executive Officer
Former New York Times journalist with 15+ years leading marketing initiatives. Recipient of the 2018 Entrepreneurial Woman of the Year award. Holds board roles with Delaware Hispanic Commission and Delaware Alliance for Nonprofit Advancement. Serves as visionary leader for Hook PR Group.
Dora Jane Barwick
Chief Operating Officer
Marketing strategist with 25+ years of experience in nonprofit and faith-based communications. Certified in StoryBrand and Duct Tape Marketing. Oversees client operations and leads strategic planning. Graduated from University of South Carolina with MMC in communications.
Jessica Bell
Chief Marketing Officer
Digital marketing expert with 10+ years in web design and social media strategy. Certified in Advanced Social Media Marketing. Leads creative direction for client campaigns. Holds dual degrees in business and theological studies. Manages team of designers and content creators.
Mauricio Martinez
Director of Web Development
15-year digital marketing veteran with masters degree in information science. Certified in UI/UX and Cisco networking. Oversees technical implementation of websites and digital campaigns. Brings technical expertise to bridge marketing goals with functionality.
Danielle Colgan
Director of Project Execution
Operations leader with Delaware Tech business degree. Manages project timelines and client deliverables. Focuses on efficient implementation of marketing strategies. Brings organizational expertise to ensure timely delivery of client projects.
Questions
What marketing frameworks do you use?
We utilize certified methodologies including StoryBrand for brand messaging and Duct Tape Marketing for strategic planning to ensure consistent, effective results.
How do you measure marketing success?
We track key performance indicators through analytics platforms, providing monthly reports that show website traffic, engagement metrics, conversion rates, and ROI on advertising spend.
Do you work with national organizations?
While based in the Mid-Atlantic, we serve clients nationwide through virtual collaboration. Our team has experience supporting multi-state nonprofits and international business expansion.
What industries do you specialize in?
We primarily work with small businesses, nonprofits, and faith-based organizations. 80% of our current clients fall within these sectors requiring mission-driven marketing approaches.
Can you help with bilingual marketing?
Yes, our team provides full English-Spanish translation services and culturally sensitive campaign development. We have native speakers and certified translators on staff.
