Marketing Distillery

Our Story

At The Marketing Distillery, we believe that a successful go-to-market strategy is the key to launching a new business, product, or brand. With 35 years of combined marketing and product experience, our team has developed expertise in all areas necessary to ensure a launch campaign is a success. Our team's passion is helping new companies get started, or existing companies launch new brands, divisions, or products. We've done it in various settings and have the scars to prove it. But we wouldn't change any of it. We are also passionate about things within our spheres of expertise and are not shy about expressing these passions and attendant opinions.

Our Services

Our go-to-market experts can help you launch your new business, product, or brand. Or create a new paradigm. From strategy to marketing implementation, we provide a comprehensive approach that includes market research, product design, marketing planning, and development. We've done it all. We understand that every go-to-market project requires a sound, well-thought-out strategy behind it. That's why we offer strategy development at no cost to our clients.

Launch Activities

Our launch activities can include PR, social media presence creation and management, brand identity development, digital marketing, email campaigns, database creation, ambassador programs, launch events, and more. But it's all dependent on the strategy. We believe that every go-to-market project should have a sound, well-thought-out strategy behind it.

Measure and Monitor

Analytics is our middle name. We help you define success metrics and benchmarks and put in place the tools to track your launch versus these metrics. We believe in partnerships and performance-based compensation. We will consider equity participation as part of our fees.

Our Expertise

Our team has 35 years of marketing and product experience. That's depth. We have breadth too, as we have developed expertise in all the areas that will be needed to ensure your go-to-market campaign is a success. And we have the tried-and-tested relationships and partnerships to fill in the blanks for the areas where we do not have the relevant experience.

Our Approach

We believe that every go-to-market project should have a sound, well-thought-out strategy behind it. We use various techniques, including consumer research, Purpose sessions, Business Model Canvas development, secondary research, lots of thinking and arguing, and other tools we have experience with.

Our Pricing

We charge for our help based on the services we provide. If you need just strategy work, we charge a consulting fee for our time. If you need launch campaign implementation help, we throw in the strategy work for free and charge a markup on the services we use for your campaign, whether internal or external to The Marketing Distillery.

Our Partners

We are proud to partner with talented professionals and companies like mrpVision Development, FANOLOGY, JTREE SEO, and Alli Mills Design.

Our Work

Some of our key projects, past and present, include:

• Strategy, design, and development of a cloud-based content aggregation system and mobile app for National Geographic
• Strategy, design, and development of a digital web application for physical document management and creation leader Broadridge
• Strategy, design, and development of a revolutionary mobile app and cloud system for Type 2 diabetes patients for Johnson & Johnson
• Digital strategy consulting project for Madison Square Garden
• Consumer Experience Platform consulting project for Madison Square Garden
• Project Runway The Game (Atari) online PR strategy & outreach + social media strategy & management
• Development of Pannl, a platform to create, organize, and facilitate in-person group discussions on topics of interest
• Exergy Tour social media strategy and management (largest women's pro cycling race and purse)
• Look East Film Festival online PR strategy & outreach + social media strategy & management (Asia-focused film festival in Los Angeles)
• Slippery Seal game (iOS app) by Rock Out Apps
• Portable Sound Labs (formerly iMainGo) marketing strategy & implementation + web site development (speaker systems for portable music players)
• 'Born Under a Lucky Moon' book (by Dana Precious) online PR strategy & outreach + social media strategy & management
• 'Smythology' book (by Jeremy Tarr) online PR strategy & outreach + social media strategy & management
• Marianne Keith album (Union Music) online PR strategy & outreach + social media strategy & management
• FEARnet online PR strategy & outreach + social media strategy & management
• 'One-Eyed Monster' DVD (Liberation Entertainment) online PR strategy & outreach + social media strategy & management
• American Association of Automatic Data Processing (AADM)