Jeff Dezen Public Relations

Business Details

35 Years

experience

Trusted Marketing & Public Relations Agency in Greenville, SC

Jeff Dezen Public Relations (JDPR) has been a leader in corporate communications since 1991, delivering strategic public relations, media relations, and digital marketing solutions. Our team specializes in crafting impactful campaigns through deliberate business analysis and creative ideation, prioritizing measurable ROI for clients across diverse industries. With expertise in strategic planning, brand positioning, and crisis communications, we combine storytelling with community engagement to enhance brand visibility. Our services span social media strategy, SEO, thought leadership development, and new market expansion, tailored to sectors including healthcare, technology, finance, and nonprofit organizations.

Founded on the principle of exceeding client expectations, JDPR maintains long-term client relationships through proprietary program development and a commitment to demonstrable results. Our collaborative approach ensures alignment with client goals, supported by a dedicated team of account managers and industry specialists. Based in Greenville, SC, we serve local and national clients while offering internship opportunities through our E-MAP program, fostering the next generation of communications professionals.

Services

Strategic Planning Media Relations Social Media Strategy Crisis Communications Brand Positioning SEO & Content Marketing Thought Leadership New Market Expansion Influencer Program Management Internal Communications

Details

Year established: 1991

Highlights and features

We offer 30+ years of experience in strategic public relations and digital marketing.
Our team specializes in proprietary program development for demonstrable ROI.
We provide tailored communications strategies for diverse industries including healthcare and technology.
Our crisis communications expertise minimizes reputational risks through proactive planning.
We combine storytelling with community engagement to enhance brand visibility.

Website

Update Listing

Services

Strategic Planning

Our strategic planning process aligns client objectives with market opportunities through comprehensive analysis and creative ideation. We develop actionable roadmaps for brand growth, ensuring measurable outcomes through targeted public relations initiatives. This service forms the foundation for all client engagements, driving consistent messaging across communication channels.

Media Relations

We build and maintain media relationships to secure coverage in trade publications and consumer markets. Our approach combines news-breaking releases with feature story development, establishing clients as industry thought leaders while maintaining top-of-mind awareness among target audiences through sustained outreach efforts.

Crisis Communications

Our crisis planning framework prepares organizations for unexpected challenges through scenario modeling and response protocols. We implement proactive strategies to mitigate reputational risks while developing contingency plans that ensure consistent messaging during critical situations across all stakeholder communications.

Social Media Strategy

We create platform-specific social media strategies that enhance brand visibility and customer interaction. Our approach combines content development with analytics-driven optimization, leveraging emerging trends to maximize engagement while maintaining alignment with overall marketing objectives and brand identity.

Brand Positioning

Through comprehensive market analysis, we develop positioning strategies that differentiate clients within competitive landscapes. Our methodology establishes clear brand narratives and messaging frameworks that resonate with target audiences, supporting long-term brand development and market penetration across diverse industry sectors.

People

Jeff Dezen

Founder

Jeff Dezen established JDPR in 1991 with a vision for client-centric communications. His leadership focuses on strategic direction and long-term client relationships, leveraging three decades of industry experience to maintain the agency's reputation for excellence in public relations and marketing.

Drew Dezen

Agency Director

As Agency Director, Drew Dezen oversees operational strategy and client service delivery. With extensive experience in corporate communications, he ensures alignment between client objectives and agency capabilities while maintaining JDPR's commitment to measurable results and industry innovation.

Matt Lochel

Head of Strategy

Matt Lochel leads strategic planning initiatives and client services at JDPR. His expertise in market analysis and campaign development drives customized solutions for clients across multiple industries, focusing on aligning business goals with effective communications strategies that deliver tangible outcomes.

Wendy Henry

Account Group Manager

Wendy Henry manages client relationships and campaign execution as Account Group Manager. Her role focuses on maintaining strategic alignment between client objectives and public relations initiatives, ensuring consistent delivery of high-impact communications solutions tailored to specific industry requirements.

Emily Scott

Account Group Manager

Emily Scott specializes in client strategy and service delivery as Account Group Manager. She develops customized communications plans for clients in diverse sectors, combining industry knowledge with creative problem-solving to achieve measurable marketing outcomes through integrated public relations approaches.

Questions

What industries does JDPR specialize in?

We serve manufacturing, healthcare, technology, finance, education, nonprofit organizations, and hospitality sectors with tailored communications strategies.

How does JDPR measure campaign success?

We use quantifiable metrics including media placements, audience engagement, brand sentiment analysis, and ROI tracking aligned with client-specific KPIs.

Do you offer internship programs?

Our E-MAP internship pairs students with professionals for hands-on experience in public relations and marketing communications initiatives.

What crisis communications services are available?

We provide scenario planning, response protocol development, and real-time reputation management to protect organizational stakeholders during critical situations.