Business Details
Customer-Centric Marketing Strategy Experts
Susan Getgood helps organizations build brands and drive revenue with customer-centric marketing strategies. Our team specializes in developing and executing comprehensive marketing plans tailored to each client's unique needs, with particular expertise in content marketing, influencer engagement, and digital advertising. We pride ourselves on creating strategies that engage consumers, build community, enhance loyalty, and drive purchase decisions. Our experience spans multiple industries, allowing us to bring fresh perspectives and proven solutions to every partnership.We offer full-service marketing support, from strategic development to performance analysis, ensuring our clients achieve their business goals. Our approach combines authentic storytelling with data-driven insights to create marketing campaigns that genuinely connect with target audiences. With decades of collective experience in the marketing industry, our team is committed to delivering results that matter while maintaining the highest standards of professionalism and ethical practices.
Services
Marketing Strategy Development
Influencer Marketing Strategy
Content Ecosystems
Social Media Management
Performance Audits
Marketing Workshops
FTC Compliance
Customer Insights
Thought Leadership Programs
Branded Content
Highlights and features
- We offer decades of experience in strategic marketing and brand development.
- Our team specializes in content marketing and influencer engagement strategies.
- We focus on creating marketing solutions that genuinely connect with target audiences.
- Our approach combines authentic storytelling with data-driven insights.
- We provide comprehensive marketing support from strategy to performance analysis.
Services
Marketing Strategy Development
We help organizations create comprehensive marketing strategies that align with business goals and drive growth. Our approach combines market research, consumer insights, and proven marketing tactics to develop tailored solutions. These strategies focus on building brand awareness, generating leads, and converting interested prospects into loyal customers through coordinated marketing efforts.
Influencer Marketing Strategy
Our influencer marketing services help brands connect with authentic voices that align with their target audience. We develop strategic influencer partnerships that drive engagement and build trust with consumers. Our approach emphasizes measurable results through carefully curated influencer networks and performance tracking to ensure campaign effectiveness and return on investment.
Content Ecosystems
We develop comprehensive content strategies that help brands build and maintain engaged audiences. Our approach combines multiple content formats including blog posts, podcasts, and social media to create cohesive content ecosystems. These ecosystems help brands establish authority in their industry while creating valuable experiences that keep audiences engaged and returning for more.
Social Media Management
Our social media management services help brands maintain consistent presence across multiple platforms. We create and execute social media strategies tailored to each brand's specific goals and target audience. Our services include content creation, community engagement, and performance analysis to optimize social media efforts and maximize return on investment.
Performance Audits
We provide comprehensive performance audits to evaluate the effectiveness of existing marketing programs. Our analysis identifies areas for improvement in strategy execution and campaign performance. These audits deliver actionable recommendations to help brands optimize their marketing efforts and achieve better business outcomes through data-driven insights.
People
Susan Getgood
Founder
Susan Getgood is a marketing expert with over 25 years of experience in digital marketing, influencer engagement, and content strategy. She has developed and executed successful marketing campaigns for major brands across various industries. Her expertise includes building effective marketing strategies that combine innovative digital approaches with traditional marketing principles to achieve measurable business results.
Susan Getgood
VP Product Innovation & Influencer Marketing, SHE Media
Susan Getgood leads product innovation initiatives at SHE Media while serving as Senior Fellow at The Conference Board's Marketing and Communications Center. Her extensive experience in digital marketing includes developing influential content strategies and fostering successful influencer marketing programs across diverse industries.
Questions
What makes GetGood Strategic Marketing different from other agencies?
We focus on creating customer-centric marketing strategies that combine authentic storytelling with data-driven insights. Our experience spans multiple industries, allowing us to bring fresh perspectives and proven solutions to every partnership.
Do you work with businesses in all industries?
Yes, we have experience working with organizations across various sectors including technology, healthcare, consumer goods, and nonprofit organizations. Our adaptable approach allows us to tailor strategies to meet the unique needs of each industry.
What types of marketing services do you offer?
We specialize in marketing strategy development, influencer marketing programs, content ecosystem creation, social media management, performance audits, and marketing workshops to help organizations achieve their business objectives.
Can you help with both strategy development and execution?
Yes, we offer comprehensive marketing support from strategic planning to implementation. Whether you need help developing a complete marketing strategy or executing specific components of an existing plan, we can provide tailored support.
How do you measure marketing campaign effectiveness?
We use performance analytics to track marketing results against specific KPIs. Our approach includes regular reporting and analysis to evaluate campaign effectiveness and identify opportunities for optimization.
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