TopFire Media

Business Details

Award-Winning Franchise Marketing Experts

TopFire Media is a full-service franchise marketing agency with a proven track record of driving growth for franchise brands across the United States. Backed by our sister company iFranchise Group, we combine deep franchise expertise with innovative digital marketing and public relations strategies to deliver measurable results. Our team offers end-to-end solutions, including SEO, PPC, website development, social media management, and targeted PR campaigns, all tailored to the unique needs of franchisors and franchisees. Recognized by Entrepreneur Magazine as a top franchise marketing agency for seven consecutive years, we leverage a proprietary database of 45,000 franchisees to maximize lead quality and reduce acquisition costs.

With a dedicated account management approach, we serve as a single point of contact for clients, ensuring seamless execution of integrated marketing strategies. Our commitment to data-driven decision-making and continuous optimization has helped over 250 franchises generate more than 100,000 qualified leads annually. By maintaining partnerships with industry experts and continuously refining our methodologies, we position brands to succeed in both local markets and national expansions. Our team's 200+ combined years of franchise experience, coupled with our award-winning approach to both traditional and digital media, make us uniquely qualified to address the complex challenges of franchise development marketing.

Services

Public Relations Website Development SEO Services Lead Generation Paid Advertising Franchise Marketing Social Media Management Content Marketing Email Marketing Local Franchise Marketing

Highlights and features

We have 200+ years of combined experience in franchise marketing
Our proprietary database of 45,000 franchisees enhances targeting capabilities
We offer an integrated approach combining digital marketing with PR
Our team has generated over 100,000 qualified leads annually for clients
We've been recognized by Entrepreneur Magazine for seven consecutive years

Associations and certifications

Entrepreneur Magazine Top Franchise Supplier
PR News Digital PR Awards
Ragan PR Daily ACE Award

Website

Update Listing

Services

Public Relations

TopFire Media's public relations services help franchises build credibility and awareness through strategic media outreach. Our team leverages relationships with industry publications and journalists to secure placements that position clients as thought leaders. We develop customized PR campaigns that combine traditional media relations with digital storytelling to generate buzz and attract qualified franchise investors.

SEO Services

Our franchise SEO expertise improves search visibility for both corporate brands and individual locations. We implement local SEO strategies with dedicated location pages and optimize Google Business Profiles while strengthening overall brand authority through content marketing and technical improvements. This dual approach ensures franchises appear in both location-based searches and broader industry-related queries across the United States.

Website Development

TopFire Media creates conversion-focused websites tailored to franchise marketing needs. Our development process incorporates investor-focused content, lead generation forms, and responsive design optimized for both franchise prospects and end consumers. Each site is built with integrated marketing analytics and structured data markup to enhance search visibility and user engagement across all device types.

Lead Generation

Our lead generation strategies combine digital advertising, content marketing, and targeted outreach to attract qualified franchise investors. We utilize data from our proprietary database of 45,000 franchisees to refine targeting parameters and improve conversion rates. The approach includes pay-per-click campaigns, email marketing, and event marketing strategies designed to move prospects through the sales funnel efficiently.

Paid Advertising

TopFire Media's pay-per-click advertising services focus on maximizing ROI for franchise marketing campaigns. We manage Google Ads and social media advertising platforms to target qualified investors based on behavior patterns and demographic data. Our optimization strategies include keyword expansion, competitive bidding, and conversion tracking to ensure advertising budgets generate the highest quality leads possible.

People

Matthew Jonas

President of TopFire Media

Matthew Jonas leads TopFire Media as President, bringing extensive franchise marketing expertise. He co-founded the agency with a focus on combining public relations with digital marketing strategies to create comprehensive franchise development solutions that deliver measurable results.

Meredith Solis

Senior Vice President Operations

Meredith Solis oversees operations at TopFire Media, ensuring efficient delivery of marketing services. With deep experience in franchise industry operations, she manages cross-functional teams to maintain service quality and client satisfaction across all marketing initiatives.

Lia Brakel

Director of Marketing iFranchise Group

Lia Brakel serves as Director of Marketing for iFranchise Group, contributing strategic insights to TopFire Media's marketing approach. Her expertise in franchise marketing and brand development helps align digital strategies with broader franchise development goals.

Judy Janusz

Vice President of Operations

Judy Janusz manages operational aspects of TopFire Media's marketing campaigns. With extensive experience in franchise marketing operations, she ensures seamless execution of both digital marketing initiatives and public relations strategies for clients nationwide.

Questions

What is a franchise marketing agency?

A franchise marketing agency specializes in growing franchise brands through targeted strategies that attract qualified investors and support unit-level marketing efforts.

How do you generate franchise leads?

We use SEO, PPC advertising, public relations, and targeted content marketing to attract qualified investors through both digital and traditional channels.

What makes TopFire Media different?

We uniquely combine public relations with digital marketing expertise and maintain a proprietary database of 45,000 franchisees for enhanced targeting.

Do you work with international franchises?

While our focus is primarily on US-based brands, our strategies can be adapted to support international franchise development efforts.

How do you measure campaign success?

We track key metrics including lead quality, conversion rates, cost per acquisition, and return on marketing investment for each campaign.

What industries do you serve?

We work across restaurant, retail, healthcare, fitness, education, and service industries with experience in both emerging and established franchise brands.