Business Details
Your Trusted Partner for Web & Graphic Design Solutions
Founded by Crystal Calhoun, Made to be Unique specializes in crafting custom web and graphic design solutions tailored to elevate businesses online. With over two decades of experience, we deliver responsive websites, SEO optimization, and branding that reflect each client's unique identity. Our commitment extends beyond designwe offer personalized video training, ongoing maintenance, and marketing guidance to ensure long-term success. Clients praise our ability to transform complex digital tools into intuitive platforms while driving measurable growth through enhanced visibility and engagement. 
Services
Website Design
Graphic Design
SEO Services
Marketing Services
Ongoing Support
Highlights and features
- We leverage 20+ years of experience to create unique, SEO-optimized websites
- Our personalized video guides ensure clients master website management
- Proven track record of doubling website traffic and conversion rates
- We provide ongoing support packages tailored to evolving business needs
- Our designs combine technical excellence with user-friendly interfaces
What people say
Remarkable increase in traffic
Beautiful advertisement
Exceeded expectations
Knowledgeable with SEO
Professional and timely
Services
Website Design
Custom WordPress websites built on premium themes, featuring responsive design for mobile compatibility and technical SEO optimization. Services include content integration, complex navigation setup, and theme customization. Clients receive training videos and ongoing support for updates and maintenance.
Graphic Design
Logo creation, brand identity packages, and marketing materials including print ads, online banners, and product packaging. Services incorporate professional photography, color theory, and market-specific design elements to create cohesive visual identities that resonate with target audiences.
SEO Services
Comprehensive SEO solutions covering technical optimization, keyword research, content strategy, and backlink building. Services include Google Analytics integration, performance tracking, and competitor analysis to improve organic search visibility and drive qualified website traffic.
Social Media Marketing
Tailored social media packages featuring content calendars, ad campaigns, and audience engagement strategies. Services combine visual content creation, analytics reporting, and platform-specific best practices to build brand awareness and convert followers into customers.
Ongoing Support
Monthly support plans covering updates, security monitoring, and technical adjustments. Services include plugin upgrades, content revisions, SEO troubleshooting, and staff training to ensure websites remain current and continue delivering business results over time.
People
Crystal Calhoun
Founder & Lead Designer
With 20+ years of experience creating award-winning digital solutions, Crystal personally designs every website while leading a small team for specialized tasks. Her expertise in technical SEO and user experience has driven growth for businesses across industries, earning consistent five-star reviews for exceptional service and results.
Questions
Will you teach me to edit my website after completion?
Yes, we provide 3 free custom training videos teaching blog posts, menu editing, and gallery management. Additional guidance available through monthly support packages.
Do you help with SEO and analytics setup?
Yes, we handle basic SEO optimization including meta tags and site speed, while connecting Google Analytics and Search Console for detailed performance tracking.
What tools do you use for website projects?
We utilize WordPress with Avada/Porto themes, Photoshop, and Illustrator, customizing established templates for unique results that balance design creativity with technical reliability.
How long does a website project take?
3-5 page websites typically complete in 1-3 weeks. Graphic design projects take 2-5 business days. Exact timelines depend on client communication and customization requirements.
Do you outsource website work?
We handle all website design personally. Additional services like content writing may involve vetted partners, but never subcontract client relationships.
What ongoing support options exist?
Monthly plans include 1-10 hours of dedicated support for updates, content changes, and technical maintenance, with pricing scaled to required service levels.