Business Details
12 Years
experience
Specialist Marketing for Heavy Construction
Since our inception in May 2014, we have specialized exclusively in the heavy construction industry, leveraging over a decade of experience to provide unmatched marketing expertise. Our team combines deep industry knowledge with proven strategies in content creation, digital infrastructure, and brand positioning. We focus on delivering results through tailored services including social media management, strategic planning, website development, and public relations. Our approach emphasizes transparency and technical precision, ensuring clients receive solutions that directly address their unique challenges.With a portfolio featuring industry leaders, we maintain long-standing relationships built on trust and a commitment to excellence. Our work has been recognized in leading trade publications, further establishing our authority in this niche market. Client testimonials consistently highlight our ability to deliver high-impact results while maintaining a deep understanding of the construction sector's nuances. This combination of expertise, experience, and client-focused execution defines our approach to marketing for heavy construction firms.
Services
Social Media
Websites
Public Relations
Content Marketing
Email Marketing
Strategy Development
Details
- Year established: 2014
Highlights and features
- We offer 10+ years of focused experience in heavy construction marketing.
- Our team combines marketing expertise with technical knowledge of construction processes.
- We maintain relationships with leading industry publications for effective PR campaigns.
- Our 'how stuff works' approach explains technical concepts to target audiences.
- We provide hands-on management of digital infrastructure and content creation.
What people say
Exceeded expectations
Seamless experience
Highly recommend
Significant results
Increased visibility
Services
Social Media
Developing strategic social media presence for heavy construction companies across LinkedIn, Facebook, and Instagram. Our team creates industry-specific content that demonstrates technical knowledge while building professional networks. We focus on converting followers into business opportunities through targeted engagement strategies.
Websites
Creating customized WordPress websites optimized for construction industry requirements. Our process combines content strategy, technical SEO, and construction-specific messaging. We provide ongoing training and updates to ensure clients maintain market-relevant online presences that drive lead generation and brand visibility.
Public Relations
Building industry credibility through strategic PR campaigns. We craft press releases and job stories that position clients as market leaders. Our established relationships with construction magazine editors ensure effective media placement that enhances brand recognition and business development opportunities.
Content Marketing
Producing targeted content that explains technical construction concepts through blog posts, job stories, and technical writing. Our approach combines engineering precision with engaging storytelling to educate target audiences. We create content that appears in leading industry publications and digital platforms.
Email Marketing
Developing strategic email campaigns that maintain audience engagement and drive lead generation. We create branded templates and industry-specific content that resonates with construction professionals. Our campaigns focus on delivering measurable results through targeted messaging and analytics tracking.
People
Brian Fraley
Founder
With 30+ years in construction marketing, Brian established Fraley Construction Marketing in 2014. He specializes in combining technical construction knowledge with marketing strategy, having worked on business development, photography, and industry publications. His experience spans all aspects of heavy construction marketing.
Questions
What industries do you specialize in?
We exclusively serve the heavy construction industry, working with equipment manufacturers, contractors, material suppliers, and related businesses.
How do you differentiate yourself from general marketing agencies?
Our team combines construction industry expertise with marketing skills, eliminating the need to explain technical details. We've focused solely on this sector for over a decade.
What digital marketing services do you offer?
We provide comprehensive digital marketing including website development, social media management, SEO, email campaigns, and online reputation management tailored to construction firms.
Can you help with print media exposure?
Yes, we have relationships with leading construction publications and regularly place client stories in industry trade magazines.
How do you measure campaign effectiveness?
We track website traffic, lead generation, social media engagement, and publication placements to demonstrate measurable business impact.
Do you provide photography services?
Yes, we offer professional construction site photography as part of our comprehensive marketing solutions for heavy construction companies.
