Business Details
14 Years
experience
Trusted PR & Marketing Partner for B2B Professional Services Firms
Reputation Ink is a senior-level, fully remote public relations and marketing agency founded in 2012. Our team, including former journalists and industry specialists, helps professional services firms such as law, architecture, engineering, and construction (AEC) firms turn expertise into industry influence and measurable business growth. We focus exclusively on B2B professional services, leveraging deep media relationships and proprietary strategies to secure high-impact media placements, create authoritative content, and build visually compelling brands.With a proven track record of winning national awards and media coverage for clients, we act as a seamless extension of internal teams, delivering results that drive long-term client relationships and growth.
Services
Marketing Strategy
Public Relations
Content Marketing
Creative Capabilities
Details
- Year established: 2012
Highlights and features
- We focus exclusively on law, AEC, and B2B professional services firms.
- Our team includes former journalists and senior marketing professionals.
- We deliver results that win awards and drive business growth.
- We integrate seamlessly with your team as a strategic partner.
- We specialize in long sales cycles and complex buyer personas.
What people say
Elevating our profile
Media placements
Proactive approach
Winning results
Seamless partnership
Services
Marketing Strategy
We develop focused, insight-driven strategies that position firms as trusted authorities. Our approach aligns marketing with business objectives, conducts competitive research, defines value propositions, and selects optimal channels. By prioritizing long sales cycles and niche markets, we create blueprints for sustainable growth.
Public Relations
We secure high-impact media placements, manage reputation, and leverage awards to build credibility. Our former journalists understand editorial priorities, develop strategic pitches, and ghostwrite bylined articles. We target publications where clients' decision-makers consume content, ensuring visibility that drives opportunity.
Content Marketing
We create authoritative content such as white papers, blogs, and videos that position firms as industry experts. Our SEO-optimized strategy includes editorial planning, distribution across owned/earned channels, and performance measurement to ensure content attracts prospects and nurtures client relationships.
Creative Capabilities
We transform brands into business assets through strategic design. Our services include logo development, marketing materials, and cross-channel branding. We focus on trust-building visuals that convert interest into action, tailored to AEC firms, law practices, and B2B service providers.
People
Michelle Calcote King
Founder
Michelle Calcote King founded Reputation Ink in 2012. As a former journalist, she specializes in strategic PR for B2B professional services firms. She hosts the Spill The Ink podcast and leads efforts to position clients as industry authorities.
Steven Gallo
Vice President of Client Services
Steven Gallo serves as Vice President of Client Services at Reputation Ink. He has over two decades of experience in marketing AEC firms and has led award-winning campaigns. He was recently named President of SMPS North Florida Chapter.
Sofia Millar
Senior Account Manager
Sofia Millar is a Senior Account Manager at Reputation Ink. She specializes in brand storytelling and content strategy for B2B firms. She works closely with clients to develop messaging that resonates with sophisticated buyers.
Questions
What industries does Reputation Ink specialize in?
Reputation Ink focuses exclusively on B2B professional services firms, including law, architecture, engineering, construction (AEC), and consulting businesses.
How does Reputation Ink help firms stand out?
We differentiate firms through thought leadership, strategic media placements, and tailored marketing strategies that position clients as trusted authorities in competitive markets.
Does Reputation Ink work with remote teams?
Yes, our fully remote team serves clients across North America, offering flexible collaboration and senior-level expertise regardless of location.
What makes Reputation Ink different from other agencies?
Our team includes former journalists and industry specialists with deep knowledge of B2B professional services. We deliver results that win awards and drive business growth.
How does Reputation Ink measure marketing success?
We define success through business outcomes: media placements, awards, client acquisition, and measurable increases in brand visibility and credibility.
What services does Reputation Ink offer?
We offer PR, marketing strategy, content creation, and creative design services tailored to law, AEC, and consulting firms seeking industry authority.
