Business Details
27 Years
experience
Trusted OTC Sales & Marketing Partner in Buffalo, NY
Since 1999, HealthSource Marketing has specialized in connecting over-the-counter (OTC) consumer health manufacturers with retail buyers through strategic sales and marketing partnerships. Our boutique agency model prioritizes close collaboration with a select group of clients, immersing ourselves in their brands to develop targeted business-building programs that drive product placement and sustained retail success. With decades of combined industry experience, our team brings deep expertise in private label sales, product positioning, and multimedia marketing strategies tailored to the unique needs of small-to-mid-sized health product manufacturers.We leverage our national network of retail contacts across drug, grocery, and mass merchants to create long-term growth opportunities for clients while maintaining a client-centric approach that emphasizes responsiveness, industry knowledge, and personalized service. Our proven track record of doubling client sales and maintaining long-standing industry relationships underscores our commitment to delivering measurable results through authentic partnerships.
Services
Sales Representation
Product Launch Strategy
Marketing Development
Retail Distribution
Private Label Support
Details
- Year established: 1999
Highlights and features
- We offer 25+ years of OTC industry experience with national retail contacts
- Our boutique model provides direct access to company leadership
- We specialize in tailored strategies for small-to-mid-sized manufacturers
- Our proven process drives sustained retail distribution success
- We treat every client's business as if it were our own
What people say
Outstanding growth
Professional team
Doubled sales
Creative solutions
Responsive staff
Services
Sales Representation
Our national sales team connects OTC manufacturers with major retailers including Walmart and Target. We provide direct access to decision-makers through personalized representation that focuses on building long-term partnerships. With decades of industry experience, we leverage our established relationships to secure and maintain shelf space for client products across drug, grocery, and mass merchant channels.
Marketing Strategy
We develop comprehensive marketing strategies that transform health products into retail success stories. Our services include pricing strategy, packaging development, and multimedia promotional campaigns tailored to target demographics. By combining traditional marketing techniques with modern digital approaches, we create impactful brand positioning that resonates with both retailers and consumers.
Product Development
Our team provides end-to-end product development guidance from concept to market launch. We offer expertise in new product ideation, formulation support, and rebranding strategies for existing products. With our deep industry knowledge, we help manufacturers navigate regulatory requirements while creating products that meet specific retail buyer needs and consumer preferences.
Retail Distribution
We specialize in securing and maintaining retail distribution for OTC products through strategic relationship-building with major retailers. Our approach combines direct sales representation with targeted marketing campaigns to ensure products remain on shelves and in consumer carts. Our proven track record shows measurable growth in retail presence for our client partners.
Trade Show Planning
Our marketing team designs effective trade show strategies that maximize client visibility and business development opportunities. We provide comprehensive planning services including booth design, promotional material creation, and buyer outreach programs that connect manufacturers with key industry decision-makers at major trade events.
People
Jordan Stone
President
With 30+ years in OTC sales, Jordan founded HealthSource Marketing after growing his family's pharmaceutical business. He focuses on strategic growth for small manufacturers through direct retail relationships and serves as Secretary of CDMA's Store Brand Committee.
Dave Radka
Business Development Manager
Dave brings over 30 years of OTC sales experience to HealthSource, specializing in private label partnerships. His deep industry knowledge and retail connections make him a key player in expanding client distribution through major retailers nationwide.
Amanda Wiley
Marketing Manager
Amanda leads marketing strategy with expertise in digital campaigns and brand development. Since joining in 2018, she has created successful promotional programs that combine traditional and modern marketing techniques to enhance product visibility and retailer engagement.
Sara Spina
Marketing Specialist
Sara develops targeted marketing campaigns using her media and copywriting expertise. She joined HealthSource in 2023 after working with medical device manufacturers, bringing fresh perspectives to product promotion and consumer engagement strategies.
Andrew Radka
Account Administrator
Andrew, a 2024 marketing graduate, provides administrative support while developing business skills through client interactions. He combines recent academic training with hands-on experience to support HealthSource's client-centric approach to sales and marketing operations.
Questions
What OTC product categories do you specialize in?
We focus on all consumer health aisle products including vitamins, supplements, personal care items, and specialty health products for retail distribution.
How do you help manufacturers get on store shelves?
We leverage our 25+ years of retail relationships to connect manufacturers with buyers at major retailers through strategic sales representation and product positioning.
Do you work with international manufacturers?
Yes, we partner with both domestic and international manufacturers seeking retail distribution in the US market through our national sales network.
What makes your agency different from competitors?
Our boutique approach gives clients direct access to leadership and personalized strategies, with a proven track record of doubling sales for established brands.
How do you measure marketing success?
We track success through concrete metrics including increased shelf space, expanded distribution points, and measurable sales growth for client partners.
Can you help with product rebranding?
Yes, our marketing team specializes in product repositioning and rebranding strategies to revitalize existing products for better retail performance and consumer appeal.
