Business Details
24 Years
experience
Your Trusted Partner for Integrated Marketing Solutions
BKM Marketing was founded in 2002 with a mission to deliver integrated marketing solutions that combine strategic insight with creative execution. Our approach merges direct mail marketing with digital strategies to create omnichannel campaigns that drive measurable results. With over two decades of experience, we specialize in audience segmentation, data-driven analytics, and targeted messaging that resonates with specific consumer groups. Our team of industry veterans works closely with clients to develop customized marketing plans, leveraging proven methodologies to optimize campaign performance. We maintain a lean agency structure to prioritize client needs while maintaining flexibility and scalability.Our track record includes successful partnerships with financial institutions, lawn care services, and other businesses seeking growth through innovative marketing tactics. Client testimonials highlight our ability to consistently deliver superior value, with documented cases of 50% sales increases and 87% improvements in campaign effectiveness. We emphasize transparency, collaboration, and continuous optimization throughout every project lifecycle, from initial strategy development to post-campaign analysis. Our expertise spans multiple industries, including banking, mergers and acquisitions, and performance marketing.
Services
Direct Mail Marketing
Digital Marketing Integration
Marketing Analytics
Strategic Consulting
Creative Services
Details
- Year established: 2002
Highlights and features
- We have over 20 years of experience in integrated marketing solutions
- Our team combines industry veterans with specialized creative talent
- We guarantee measurable results with documented 50-87% sales increases
- Our proprietary omnichannel approach merges direct mail with digital tracking
- We maintain transparent communication with personalized account management
What people say
Responsive and easy to get ahold of
Expertise in mergers and acquisitions
Increased sales by 50%
Seamless communication
Knowledgeable and organized
Services
Direct Mail Marketing
Our direct mail marketing programs combine traditional print strategies with modern tracking technologies. We create targeted campaigns that deliver personalized messages to specific consumer groups, using data analytics to optimize audience segmentation. This approach consistently produces high ROI, with documented 161% returns for house list mailings. Our services include list acquisition, creative design, and performance tracking through Informed Delivery and triggered retargeting mail.
Digital Marketing Integration
We specialize in merging digital marketing with direct mail for comprehensive omnichannel campaigns. Our approach uses IP targeting to synchronize digital display ads with direct mail lists, creating multi-touch experiences that enhance engagement. This integration includes addressable display ads, programmatic targeting, and cross-channel analytics to measure campaign effectiveness and optimize future marketing efforts.
Marketing Analytics
Our marketing analytics services provide comprehensive insights into campaign performance and market trends. We collect and analyze customer data, conduct competitive analysis, and track campaign metrics to inform strategic decisions. This includes segmentation analysis, ROI calculations, and performance monitoring that helps clients understand their marketing effectiveness and identify opportunities for improvement.
Strategic Consulting
We develop customized marketing strategies that align with clients' business objectives and market conditions. Our consulting services cover campaign planning, budget allocation, and channel selection based on data-driven insights. We help clients navigate complex marketing challenges, from bank mergers to customer acquisition, using proven methodologies that combine industry expertise with innovative approaches.
Creative Services
Our creative services deliver compelling visual content that resonates with target audiences. We combine strategic messaging with artistic execution to create effective marketing materials. This includes message development, graphic design, and production management for both print and digital formats. Our team works with specialized creative partners to ensure high-quality output that aligns with each client's brand identity and marketing goals.
People
Bruce McMeekin
CEO and Founder
Bruce founded BKM Marketing in 2002 with a vision to create a client-focused agency that combines traditional marketing with digital innovation. With extensive industry experience, he leads strategic direction while maintaining a hands-on approach to client relationships.
Rick Hall
Managing Director, Banking and Financial Services
Rick brings deep expertise in financial services marketing, specializing in bank mergers and system conversions. He develops targeted communication strategies that address both regulatory requirements and customer engagement needs for financial institutions.
Sam Ricco
Managing Director, Program Implementation
Sam oversees campaign execution with a focus on precision and efficiency. His team ensures seamless implementation of marketing programs, maintaining a 40%+ sales increase record for clients through effective multi-channel campaign management.
Megan Allinson
Integrated Marketing Director
Megan coordinates cross-channel marketing initiatives, combining data analytics with creative strategy. She specializes in developing cohesive campaigns that integrate direct mail with digital tracking technologies for optimal campaign performance.
Katie Pinabell
Creative Services Director
Katie leads the creative team in developing visually compelling marketing materials. With expertise in both print and digital design, she ensures all creative output aligns with strategic objectives while maintaining brand consistency across multiple client projects.
Questions
What makes BKM Marketing's approach unique?
We combine direct mail marketing with digital tracking technologies for omnichannel campaigns that deliver measurable ROI. Our approach includes IP targeting, triggered retargeting mail, and Informed Delivery integration.
How do you measure campaign effectiveness?
We use comprehensive analytics including response rates, sales increases, and ROI calculations. Our case studies document 50-87% sales improvements and 161% ROI for direct mail campaigns.
Which industries do you specialize in?
We focus on financial services, lawn care, and performance marketing. Our expertise includes bank mergers, system conversions, and multi-channel campaigns for both B2B and B2C clients.
How do you handle bank merger communications?
We develop proactive communication strategies addressing educational, emotional, and financial needs of customers during transitions. Our turnkey model addresses short timeframes and regulatory requirements for successful mergers.
What creative services do you offer?
We provide message development, graphic design, and production management for print and digital formats. Our team works with specialized creative partners to ensure high-quality output for all marketing materials.
