Business Details
Trusted Brokerage & Marketing Solutions for CVS Representation
Middlebridge Marketing stands as a testament to the power of personalized service and strategic excellence in the brokerage industry. Founded over three decades ago, our agency has consistently prioritized client success through tailored representation and data-driven insights. Our team of seasoned professionals, each bringing decades of industry experience, specializes in navigating the complexities of large retailers like CVS/Pharmacy.With expertise spanning retail analytics, supply chain management, and strategic sales, we deliver measurable results for clients across health care, beauty, and general merchandise sectors. Our commitment to fostering long-term relationships and maintaining proximity to key decision-makers has solidified our reputation as a trusted partner in the CPG industry.
Services
Retail Analytics
Supply Chain Support
Sales Representation
Administrative Services
Customer Service
Highlights and features
- We bring our A game every day with a passion for winning
- Our team offers proximity and daily exposure to CVS decision-makers
- We guarantee results-driven retail analytics and strategic planning
- We maintain a collaborative team approach to client representation
- Our 30+ years of experience ensures deep industry knowledge and relationships
What people say
Hidden gem
Caring groups
Incredible team
Grow into areas
Go-to person
Services
Retail Analytics
Our retail analytics service provides comprehensive insights through Circana Advanced Retail Analytics Tool, SKU-level business reviews, and promotional analysis. We monitor in-stock levels, price verification, and promotional fund allocations to optimize product performance. Our monthly demand forecasting and weekly vendor reports ensure clients maintain competitive advantage through data-driven decision-making at CVS/Pharmacy.
Supply Chain Support
We offer end-to-end supply chain expertise including purchase order tracking, shipping coordination, and inventory communication. Our team ensures seamless vendor compliance through detailed order tracking and proactive problem resolution. By maintaining accurate forecasting data and managing weekly vendor reports, we help clients maintain optimal stock levels and respond quickly to ordering pattern changes.
Sales Representation
Specializing in CVS/Pharmacy representation, our experienced sales team provides strategic account management across all front-store categories. We leverage deep industry relationships and proximity to decision-makers to secure product placement and promotional opportunities. Our customized client approach ensures personalized attention while maintaining the competitive edge of a boutique brokerage firm.
Administrative Services
Our administrative services include item maintenance, promo planning tool management, and portal administration. We handle green light processes, deduction audits, and vendor P&L reviews to ensure complete account management. Our team maintains accurate product databases and manages circular advertising submissions to support clients' market presence and operational efficiency.
Customer Service
We provide comprehensive customer service including complaint resolution, sample management, and meeting coordination. Our team ensures smooth communication between vendors and retailers through detailed follow-ups and agenda planning. With expertise in ECPR tools and vendor portals, we maintain consistent communication channels that enhance business relationships and expedite issue resolution across all client accounts.
People
Diane Charboneau
Founder & CEO
Diane has 40 years in the CPG industry, previously excelling at Chesebrough-Ponds before founding Middlebridge. She developed the company's unique sales culture focused on customization and superior service. Her leadership drives innovative initiatives with CVS Health through strategic relationship-building and industry expertise.
Gayle M. Smith
Strategic Advisor
With 30+ years in consumer products brokerage, Gayle previously managed Revlon's Northeast sales division before joining Middlebridge in 1993. She brings extensive CVS account experience and educational leadership through Holyoke Community College advisory roles. Her strategic guidance strengthens client relationships through proven industry knowledge.
Patrick McDonough
President/Owner
Patrick has over 30 years in multi-line sales, joining Middlebridge in 2012 after successful retail representation. He earned multiple sales awards through meticulous attention to detail and vendor-customer understanding. His expertise in product placement solutions and client relationship-building drives continued business growth through personalized service approaches.
Sharon Wallace
VP of Operations & Finance
Sharon has managed operations at Middlebridge since 1994, overseeing financials, HR, and sales support. With 20 years of CVS experience, she specializes in store brand launches and financial management. Her diverse expertise ensures operational efficiency while maintaining strong relationships across all levels of client accounts.
Katherine Benoit
VP of Sales
With 35 years at Middlebridge, Kate manages product lines at CVS Pharmacy through strategic sales analysis and marketing alignment. Her extensive experience in client management and growth strategy has driven significant business expansion. She builds lasting relationships through data-driven insights and collaborative problem-solving for client accounts.
Questions
What types of companies benefit most from your services?
We specialize in helping CPG brands navigate CVS/Pharmacy partnerships through customized brokerage solutions.
How do you differentiate yourself from larger brokerages?
Our boutique approach provides personalized attention while maintaining proximity to key retail decision-makers.
What retail analytics tools do you utilize?
We leverage Circana Advanced Retail Analytics Tool and proprietary reporting systems for comprehensive data analysis.
How experienced is your team with CVS accounts?
Our team holds combined decades of experience through multiple leadership roles in CVS representation.
How do you handle client communication?
We prioritize regular updates through scheduled meetings and detailed follow-up documentation for transparency.
What administrative support services do you offer?
We manage item maintenance, promo planning, portal administration, and deduction audits for complete account management.
