Business Details
Your Partner for Cultural Marketing in the New Heartland
Founded on the principle that cultural understanding drives brand success, New Heartland Group specializes in connecting brands with the New Heartland demographic. Our expertise stems from two decades of immersive research and direct engagement with this pivotal consumer segment. We leverage our proprietary platform, New Heartland Speaks, to deliver actionable insights rooted in real-time cultural data. Our services encompass strategic brand development, digital advertising, social media management, and unique cultural immersion experiences. With a team of seasoned professionals, including industry-recognized thought leaders, we combine strategic rigor with regional authenticity.Our methodology transforms cultural nuances into measurable brand growth, helping clients navigate the complexities of the Heartland market. Backed by proven success with Fortune 500 companies and global brands, we offer a results-driven approach that transcends traditional marketing. Our commitment to transparency ensures clients receive tailored solutions without hidden costs or generic strategies. As pioneers in Heartland-focused marketing, we maintain a leadership position through continuous innovation and deep community engagement.
Services
Strategy & Activation
Custom Insights
Digital Advertising
Social Media Management
Cultural Immersions
Highlights and features
- We focus exclusively on the New Heartland demographic with unmatched cultural expertise
- We created New Heartland Speaks, the only real-time cultural intelligence platform for this region
- Our team includes recognized thought leaders who wrote the definitive guides on Heartland marketing
- We deliver measurable ROI through proven strategies tested with Fortune 500 companies
- Our proprietary cultural immersion experiences provide firsthand consumer understanding
What people say
Deep cultural understanding
Proven results
Invaluable insights
Exceeded expectations
Flawless execution
Services
Strategy & Activation
We develop culture-first marketing strategies rooted in New Heartland values. Our approach combines strategic rigor with regional authenticity to build brand systems that drive measurable growth. Through predictive modeling and cultural insights, we create campaigns that resonate with Heartland consumers while maintaining national scalability. Our services span audience segmentation to full campaign execution.
Custom Insights
Our proprietary New Heartland Speaks platform delivers real-time cultural intelligence. By analyzing millions of data points across conversations and trends, we uncover consumer motivations. This data-driven approach identifies emerging patterns in values and behaviors, transforming raw data into actionable strategies that align with regional market dynamics and purchasing drivers.
Digital Advertising
We create targeted digital campaigns that combine cultural fluency with technical precision. Our services include PPC management, programmatic display, and social media advertising tailored to Heartland audiences. By integrating cultural insights into every aspect of campaign development, we achieve higher engagement rates and improved ROI through platforms that resonate with this demographic.
Social Media Strategy
Our approach blends cultural understanding with performance marketing to build authentic connections. We develop platform-specific content strategies aligned with regional values, create culturally relevant content, and manage social presence with real-time engagement. Our services ensure brands maintain relevance through community-driven conversations and trend-aware content.
Cultural Immersions
We offer immersive in-market experiences in Nashville that showcase emerging cultural trends. These custom treks include customer panels, industry meetings, and trend-focused activities across food, fashion, music, and technology sectors. The experience provides firsthand understanding of consumer behaviors through interactive sessions with local influencers and business leaders.
People
Paul Jankowski
Founder/CEO
Recognized brand builder and thought leader who founded New Heartland Group after 20+ years in global marketing. Author of definitive guides on Heartland marketing and Forbes contributor on cultural branding strategies.
Keea Taylor
Account Director
Marketing expert with 20 years of experience leading award-winning campaigns for major brands. Brings strategic leadership across multiple disciplines to develop effective marketing solutions tailored to Heartland consumers.
Questions
What makes your agency different from other marketing firms?
We specialize exclusively in the New Heartland demographic with our proprietary cultural intelligence platform.
How does your 'New Heartland Speaks' platform benefit marketing campaigns?
It provides real-time insights into cultural values and behaviors driving consumer purchasing decisions.
Do you work with both local and national companies?
We serve both regional businesses and national brands needing Heartland market expertise.
What industries do you typically work with?
We work across retail, B2B, technology, food, and consumer packaged goods industries.
Can you handle multi-platform digital advertising campaigns?
Yes, we manage campaigns across search, social, programmatic display, and video platforms.
What is your cultural immersion experience?
We offer custom in-market treks showcasing emerging cultural trends and consumer behaviors in Nashville.
