Business Details
Trusted Military Food Brokerage Services
Reese Military Sales Military Sales, a division of the Reese Military Sales Military Sales Group, Inc., has been a trusted leader in military food brokerage for over 30 years. As a veteran-managed business, we specialize in connecting top consumer brands with military commissaries and exchanges worldwide. Our expertise combines a century of collective food industry experience with cutting-edge data tools to optimize product placement and sales strategies. We pride ourselves on personalized service, leveraging long-standing relationships with key decision-makers across global military installations.Our team's deep understanding of government procurement processes and aggressive negotiation tactics ensure our clients achieve maximum market penetration and profitability. The business was founded on principles of integrity and continues to uphold these values while adapting to the evolving needs of the military retail sector.
Services
Product Placement
Retail Negotiation
Market Research
Contract Management
Promotional Campaigns
Highlights and features
- We have 30+ years of exclusive experience in military food brokerage
- Our team includes retired military veterans with insider market knowledge
- We utilize syndicated data tools for evidence-based placement strategies
- We maintain direct relationships with DeCA and AAFES decision-makers
- Our family-owned business approach ensures personalized client service
Services
Product Placement
We facilitate strategic product placement in military commissaries and exchanges globally. Our established relationships with DeCA and AAFES ensure optimal shelf positioning for consumer products. This service includes new item presentation preparation and compliance documentation.
Retail Negotiation
Our team negotiates pricing structures and promotional terms with military retailers. We handle VPR programs, seasonal displays, and government contract requirements. Our experienced brokers maintain direct communication with category managers at all levels.
Market Research
We utilize syndicated data tools to track product performance across military installations. Our insights inform pricing strategies and promotional effectiveness. This service helps brands understand their market position relative to competing products.
Government Compliance
Our experts ensure compliance with federal procurement regulations. We manage EDI pricing setups, product tagging requirements, and shelf standard maintenance. Our staff handles all necessary documentation for government contract compliance.
Promotional Campaigns
We develop targeted promotional programs tailored to military consumer needs. This includes holiday displays, seasonal promotions, and category review presentations. Our campaigns aim to increase brand visibility and sales performance.
People
Larry Reese
CEO and President
Retired U.S. Army Colonel with 30+ years of military service. Built military brokerage division from ground up. Began career through ROTC program at East Tennessee State University.
Matt Reese
Executive Vice President
25-year veteran of Reese Military Sales Military Sales Group. Oversees global sales force. Former account executive who has progressed through ranks. Regularly meets with military staff worldwide.
Rhonda Holmes
Chief Financial Officer
Manages all accounting and HR operations. Holds degrees in Finance and Training & Development. Family members serve in Army National Guard.
Matthew Smith
Director of Operations
28-year Tennessee Army National Guard veteran with three combat deployments. Responsible for contracting and government compliance. Holds advanced degrees in Business Administration.
Kent Blue
Vice President of Military Sales
40-year grocery industry veteran. Former DeCA executive with extensive experience in perishable goods. Oversees commissary buyer relationships and headquarters negotiations.
Questions
What services do you offer for consumer brands?
We provide product placement, pricing strategy development, government contract management, promotional campaign execution, and syndicated data analysis services.
Which military retailers do you work with?
We represent brands in Defense Commissary Agency (DeCA) commissaries, Army/Air Force Exchange Service (AAFES), Navy Exchange (NEX), Marine Corps Exchanges, and Coast Guard Exchanges.
How long have you operated in the military market?
Our military brokerage division has specialized in this market for over 30 years, with the Reese Military Sales Military Sales Group's food industry expertise dating to 1902.
What sets you apart from other brokers?
We combine military veteran leadership, exclusive focus on military channels, direct relationships with buyers, and data-driven decision-making for optimal results.
Do you work with international brands?
Yes, we help international consumer products navigate U.S. military distribution channels and establish presence in global military installations.
