Business Details
24 Years
experience
Premium Food Industry Sales Representation
Riverside Sales & Marketing was established to provide exceptional sales and marketing representation for manufacturers across the food industry. With over four decades of combined expertise in retail and club merchandising, we specialize in connecting vendor partners with major regional and national retailers across New England and the East Coast. Our dedicated team of merchandisers and account executives ensures consistent product representation, inventory management, and strategic partnerships with industry leaders like BJs Wholesale, Market Basket, and Wegmans.We prioritize relationship-building with vendors and retailers while maintaining a relentless focus on quality over scale. Our leadership team, including founder Steven Picardi, combines deep industry knowledge with hands-on operational oversight to deliver measurable results for our partners.
Services
Retail Merchandising
Vendor Representation
Account Management
Product Demonstrations
Inventory Placement
Details
- Year established: 2002
Highlights and features
- We bring over 40 years of combined food industry experience to vendor partnerships.
- Our team manages representation for major retailers like BJs and Wegmans.
- We maintain 300+ retail customer relationships through dedicated merchandising teams.
- Our leadership directly oversees operations with hands-on industry expertise.
- We focus on quality representation rather than organizational scale.
What people say
Strong retail connections
Dedicated account teams
Effective merchandising
Experienced leadership
Proactive placements
Services
Retail Merchandising
Our merchandising specialists ensure product visibility and inventory management across 300+ retailers. We conduct weekly store checks and in-store demonstrations to maintain optimal product placement. Our team maintains strict compliance with retail standards while ensuring consistent stock availability.
Vendor Representation
We act as exclusive representatives for food manufacturers seeking market penetration. Our services include retailer negotiations, contract management, and strategic placement in major chains. Our established relationships with BJs, Market Basket, and Wegmans create direct pathways to success.
Account Management
Our account executives manage relationships with major grocery chains across multiple states. We handle order processing, inventory coordination, and compliance requirements for retailers like Giant Eagle and Hannaford Bros. Our team ensures consistent communication between vendors and retailers.
Product Demonstrations
Our demonstrator team conducts live product tastings and educational sessions at retail locations. These demonstrations increase consumer engagement and drive sales velocity through direct sampling experiences. We maintain ongoing schedules at key retail partners across New England.
Inventory Placement
We guarantee proper product stocking and shelf maintenance through regular inspections. Our merchandising team performs 300+ weekly store checks to ensure product availability and presentation standards. This proactive approach prevents stockouts at critical retail locations.
People
Steven Picardi
President
Founder with 40+ years of food industry experience. Oversees operations and manages key accounts including BJs Wholesale and Ahold USA. Directly responsible for strategic direction and vendor partnerships.
Michael Picardi
Key Account Executive
Manages major accounts like Market Basket and BJs Wholesale. Coordinates product placement strategies and retail negotiations for national chains. Ensures consistent vendor-retailer communication.
Mark Shepherd
Key Account Executive
Handles relationships with Shaws Supermarkets and Wegmans. Coordinates merchandising efforts across multiple regional chains. Maintains compliance with retail distribution requirements.
Matthew Picardi
Vice President of Merchandising
Oversees merchandising operations for 300+ retail customers. Manages in-store execution standards across New England. Directs field teams for product placement and inventory management.
Owey Pereira
Office Manager
Manages order processing and administrative operations. Coordinates between field teams and vendor partners. Ensures accurate documentation for all business transactions.
Questions
What regions do you serve?
We serve all of New England and the East Coast including Florida, Georgia, and Las Vegas.
Which major retailers do you represent?
Our partners include BJs Wholesale, Market Basket, Wegmans, Hannaford, and Giant Eagle.
How does your merchandising process work?
We perform weekly store checks and in-store demos through our 10+ member field team.
What industries do you work with?
We specialize in food industry representation for manufacturers seeking retail expansion.
How long has the company been operating?
We've been serving manufacturers since 2002 with over 40 years of combined team experience.
How do you ensure product availability?
Our merchandisers maintain weekly store visits to prevent stockouts at 300+ retailers.
