Business Details
19 Years
experience
Custom Industrial Marketing Solutions for U.S. Manufacturers
Huff Industrial Marketing is a specialized agency dedicated to telling the unique stories of small U.S. manufacturers through strategic website development and marketing. With over two decades of experience, we focus exclusively on job shops and OEMs, leveraging deep industry knowledge to create compelling narratives that build trust and credibility. Our team combines original content creation, custom design, and technical expertise to deliver marketing solutions that align with clients' values and business goals.We prioritize long-term relationships, transparency, and ethical practices, refusing to use AI shortcuts or work with competitors without explicit client approval. Our commitment to American manufacturing drives our mission to keep jobs in the U.S. through effective brand storytelling.
Services
Custom Websites
Ongoing Marketing Programs
Content Writing
Photography Services
PR and Media Outreach
Details
- Year established: 2007
Highlights and features
- We focus exclusively on U.S. manufacturers with 50 employees or fewer
- 20+ years of industrial marketing experience with proven results
- Custom-built websites with original content, design, and photography
- Transparent process with no AI-generated content or outsourced work
- Maintain strict non-compete policy with client authorization
What people say
Amazing website
Steady stream of inquiries
Flawless execution
Expertise in industrial marketing
Increased revenue growth
Services
Custom Websites
Craft custom WordPress websites for industrial manufacturers that showcase technical expertise and company heritage. Our process begins with factory tours to understand unique operations, followed by strategic messaging development and collaborative design. Each site features original photography, SEO-optimized content, and conversion-focused elements like RFQ forms to generate qualified leads for small manufacturers.
Ongoing Marketing Programs
Develop tailored marketing strategies that combine website content, email campaigns, and PR to build brand awareness. Our programs include weekly analytics reporting, content creation for technical audiences, and LinkedIn management. We focus on creating lasting brand recognition through consistent messaging that positions manufacturers as industry leaders while delivering measurable lead generation results over time.
Photography Services
Professional onsite photography capturing manufacturing processes, products, and team members to enhance brand authenticity. Our photographer documents facilities to showcase precision workmanship, with images optimized for websites, social media, and marketing materials. This visual storytelling strengthens trust by demonstrating the human element behind American-made products and technical expertise.
PR and Media Outreach
Strategic media positioning through press releases, trade publication articles, and podcast interviews. We identify media opportunities that align with client expertise, creating narratives that highlight technical innovations and industry contributions. Our approach increases online visibility through earned media placements that reinforce credibility and attract qualified business opportunities for manufacturers.
la Carte Marketing
Flexible marketing solutions for specific needs including data sheet creation, tradeshow graphics, and website audits. Our la carte services allow manufacturers to address immediate requirements without full program commitments. We provide expert copywriting, design, and strategic recommendations to enhance existing marketing efforts while maintaining brand consistency across all materials.
People
Dianna Huff
Founder and President
20+ year marketing expert specializing in industrial manufacturing with a focus on storytelling and brand strategy. Author of Keep It Made USA Blog advocating for American jobs. Developed proprietary methods for translating technical expertise into compelling marketing narratives for small manufacturers nationwide.
Rachel Cunliffe
Designer & Creative Director
Award-winning designer with 21 years of experience creating visually compelling websites for technical industries. Combines statistical analysis with creative design to develop data-driven solutions that enhance user engagement while maintaining strict brand consistency for manufacturers.
Stephen Merriman
Developer & Technical Support
WordPress expert specializing in fast, secure website development for industrial clients. Manages technical implementation of complex features including custom RFQ forms and integration with manufacturing CRMs to ensure seamless digital experiences for both B2B and B2C audiences.
Al Ferreira
Industrial Photographer
Specialist in industrial photography capturing manufacturing operations and technical processes. Creates visual narratives that highlight precision engineering and human craftsmanship through onsite documentation of machinery, facilities, and team members in action.
Art Sesnovich
PR Specialist
Award-winning public relations professional with extensive experience in manufacturing journalism. Secures media placements in industry publications and coordinates podcast interview opportunities to position clients as thought leaders while building long-term brand visibility.
Questions
Do you work with non-manufacturing companies?
While our expertise is industrial manufacturing, we occasionally work with engineering firms, construction companies, and distribution businesses that serve manufacturing audiences due to our industry knowledge.
Can you help with marketing if you didn't build our website?
Yes, our à la carte marketing services are available for companies with existing websites. However, our comprehensive ongoing marketing programs work best with websites we've built from scratch.
How do you handle competitor conflicts?
We maintain strict non-compete policies - we won't work with any company's competitors without explicit client authorization and always ask first when potential conflicts arise.
What industries do you work with?
We specialize in metalworking, aerospace, robotics, medical devices, and general manufacturing. Our team's technical writing skills allow effective communication of complex processes across various industrial sectors.
Do you use AI in your marketing work?
We strictly avoid AI-generated content. All copywriting, photography, and design work is created by human specialists who understand the unique requirements of industrial manufacturing audiences.
How is marketing success measured?
We provide weekly conversion reports tracking RFQs, contact form submissions, and phone leads. Our Matomo Analytics implementation shows lead sources, conversion paths, and marketing ROI over time.
