Business Details
22 Years
experience
Strategic Marketing Solutions for Business Growth
BluePoint Venture Marketing was founded in 2004 to provide outsourced marketing consulting and services for technology healthcare and financial services companies globally. Our core offering accelerates revenue and profit growth by defining strategic market positions and developing effective marketing and sales operations. We specialize in devising new or enhancing existing brands building marketing infrastructure and creating strategies to achieve business objectives including company launch scaling sales and marketing repositioning and preparing for acquisition. Unlike traditional agencies our approach focuses on developing internal teams and transferring knowledge to clients when appropriate.With over 100 clients including technology firms healthcare companies and financial services organizations we have a proven track record of driving measurable growth and successful market entry. Our founder Alison Moore brings decades of experience working with industry leaders like IBM Lotus Development Corporation and Battery Ventures. We combine strategic consulting with hands-on execution through a virtual team of specialists in direct marketing PR social media and events to deliver tailored solutions for each client.
Services
Strategic Consulting
Brand Strategy
Market Research
Marketing Operations
Marketing Plans & Programs
Details
- Year established: 2004
Highlights and features
- 20+ years of experience serving global clients across multiple industries
- We develop internal marketing capabilities and transfer knowledge to clients
- Proven success driving revenue growth and successful acquisitions for clients
- Tailored strategies combining strategic consulting with hands-on execution
- Virtual team of specialists covering PR social media and digital marketing
What people say
Achieved 300% growth
Dominated industry coverage
Doubled campaign results
Increased enrollments by 260%
Profitable lead generation
Services
Strategic Consulting
Our Strategic Consulting services help businesses maximize capabilities through custom-tailored strategies. We conduct market analysis competitor research and growth opportunity assessments to drive informed decision-making. Our proven methodologies ensure sustainable growth in dynamic business environments while mitigating risks.
Brand Strategy
We create cohesive brand identities that differentiate businesses in competitive markets. Our strategy services include defining value propositions developing brand stories and crafting visual elements. This approach builds lasting customer connections and drives measurable business growth through consistent brand messaging.
Market Research
Our Market Research solutions provide actionable insights through comprehensive data collection and analysis. We identify target audiences assess competitors and uncover market opportunities to inform strategic decisions. Data-driven intelligence helps optimize marketing strategies and product offerings for competitive advantage.
Marketing Operations
We streamline marketing efforts through optimized operations and infrastructure solutions. Our services include data management analytics campaign automation and cross-channel integration. These tools enhance marketing efficiency while enabling teams to execute measurable campaigns effectively across multiple platforms.
Marketing Plans & Programs
We develop tailored marketing plans that align with business objectives for maximum impact. Our comprehensive approach includes market research creative campaign development and performance measurement. Proven strategies boost brand visibility customer engagement and long-term revenue growth through targeted execution.
People
Alison Moore
Founder and Managing Director
Founded BluePoint Venture Marketing in 2004 after establishing Moore Communications in 1994. Experienced marketing strategist with clients like IBM Lotus Development Corporation and Battery Ventures. Specializes in strategic consulting for technology healthcare and financial services companies globally.
Questions
What industries does BluePoint specialize in?
We focus on technology healthcare and financial services companies seeking strategic marketing support for growth and market expansion.
How does BluePoint approach client partnerships?
We develop internal marketing capabilities through knowledge transfer while providing hands-on execution support through our virtual specialist team.
What services do you offer?
Our services include strategic consulting brand strategy market research marketing operations and comprehensive marketing plans & programs tailored to business objectives.
Can you help with market entry strategies?
Yes we specialize in helping international clients enter or expand their presence in the U.S. market through targeted positioning and execution plans.
What results can clients expect?
Clients typically achieve measurable growth in subscriptions market visibility and revenue demonstrated by examples like 300% subscriber growth and 260% enrollment increases.
How do you measure success?
We use performance metrics and data-driven analysis to track campaign effectiveness with a focus on tangible business outcomes like lead generation conversion rates and market share.
