Business Details
18 Years
experience
Your Trusted Marketing Partner in Beverly, MA
Purple Diamond, established in 2008, is a boutique marketing consulting firm dedicated to empowering small and mid-sized businesses through strategic growth solutions. Our expertise spans market development, sales effectiveness, brand identity creation, and comprehensive social media marketing training. With a proven track record of helping over 100 local businesses since our inception, we combine decades of experience in TV advertising, digital marketing, and public relations to deliver tailored strategies that drive measurable results.Our founder, Charlene St. Jean, brings 20+ years of senior-level marketing expertise, having been recognized as the 2014 Sole Proprietor of the Year by the Greater Beverly Chamber of Commerce. We specialize in transforming business challenges into opportunities through customized marketing plans, media buying, and hands-on coaching that keeps clients ahead of industry trends while maintaining ethical standards and transparency.
Services
Marketing Consulting
Social Media Training
Brand Development
Media Buying
Sales Strategy
Website Development
Promotional Products
Customer Retention
Email Marketing
Video Production
Details
- Year established: 2008
Highlights and features
- We offer customized marketing strategies tailored to your business needs
- Our team has 20+ years of senior-level expertise in social media and advertising
- Award-winning services recognized by local chambers and industry leaders
- We provide hands-on training and ongoing support for sustainable growth
- Proven track record helping over 100 businesses increase visibility and sales
What people say
Exceptional marketing expertise
Instrumental in business growth
Proven track record
Upbeat personality
Transformative impact
Services
Marketing Consulting
Our strategic marketing consulting helps businesses develop comprehensive growth plans. We analyze market trends, competition, and internal operations to create actionable strategies that align with your business goals. With personalized guidance, we help establish clear brand messaging and measurable objectives tailored to your industry needs.
Social Media Training
Customized social media training programs cover platform-specific strategies and content creation. We teach businesses to manage their online presence effectively through hands-on instruction in Facebook, LinkedIn, Instagram, and Twitter management. Our training emphasizes audience engagement and measurable campaign performance.
Brand Development
Professional brand development services create consistent visual identities that resonate with target audiences. We design logos, marketing materials, and brand guidelines that reflect your business values. Our approach ensures cohesive messaging across all marketing channels to build brand recognition and customer loyalty.
Media Buying
Expert media buying services optimize advertising budgets across traditional and digital platforms. We negotiate competitive rates for TV, radio, and online ads while ensuring strategic placement that reaches your target demographic effectively and maximizes return on investment.
Sales Strategy
Our sales strategy development focuses on converting leads into customers. We analyze current sales processes, identify improvement areas, and implement targeted techniques that boost conversion rates. Regular performance analysis ensures strategies remain aligned with evolving business objectives and market conditions.
People
Charlene St. Jean
Owner and Marketing Consultant
Charlene St. Jean is a senior marketing professional with 20+ years of experience in advertising, social media strategy, and business consulting. As Purple Diamond's founder, she combines TV advertising expertise with digital marketing innovation to help businesses develop effective growth strategies through personalized coaching.
Questions
What marketing services do you offer for small businesses?
We offer consulting, social media training, brand development, media buying, and sales strategy services specifically tailored for small and mid-sized businesses.
How can you help my business grow?
We develop customized marketing plans, improve brand visibility through digital strategies, and provide hands-on training to help businesses implement effective marketing techniques that increase customer engagement and sales.
What areas do you serve?
While based in Beverly, MA, we serve businesses throughout the North Shore, Boston, and provide remote services to clients across various locations.
How long do consulting engagements typically last?
Our services are flexible, ranging from one-time consultations to ongoing monthly support based on each business's specific needs and growth objectives.
Can you help with both online and traditional marketing?
Yes, we combine digital strategies with traditional advertising approaches, offering comprehensive solutions that integrate social media, website development, and conventional media buying.
What experience does your team have?
With 15+ years as a marketing consultant and prior senior roles in TV advertising and media sales, we bring extensive industry expertise in both traditional and digital marketing channels.
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