Business Details
31 Years
experience
Award-Winning Legal Marketing Services for Law Firms
Founded in 1995, McDougall Interactive is a digital marketing agency specializing in legal marketing solutions. With over three decades of combined experience, our team delivers proven strategies in SEO, PPC, content marketing, and web design to law firms nationwide. As Google Ads and HubSpot certified partners, we combine technical expertise with creative innovation to help clients generate leads and build brand authority. Our process integrates competitor analysis, topical authority strategies, and conversion optimization to ensure measurable results.Recognized for our work with firms like Mazow | McCullough PC, which saw a 5,650% SEO boost, we prioritize client success through transparent communication and data-driven methodologies. Backed by industry certifications and a track record of awards, we serve as long-term partners for law firms seeking sustainable growth.
Services
SEO
PPC
Content Marketing
Web Design
PR
Social Media
Conversion Rate Optimization
Analytics
Email Marketing
Video Production
Details
- Year established: 1995
Highlights and features
- 30 years of experience in legal digital marketing with proven ROI.
- Google Ads and HubSpot certified experts driving scalable campaigns.
- Custom strategies combining SEO, PPC, and content for holistic growth.
- 24/7 client support with transparent project management via Smartsheet.
- Award-winning team with case studies demonstrating 5,650% SEO increases.
Associations and certifications
- Google Ads Certified Partner
- HubSpot Certified Partner
- Market Motive Certified Partner
- IAC Award Winner
What people say
5,650% SEO increase
Award-winning team
Transparent communication
Proven ROI
Expertise in legal niche
Services
SEO
Our SEO services enhance law firms' online visibility through technical audits, keyword research, and content optimization. We specialize in local and national SEO strategies that drive organic traffic and generate qualified leads. With a focus on topical authority and user experience, we help clients rank higher in search results and outperform competitors.
PPC
We create targeted PPC campaigns on Google, Facebook, and LinkedIn to deliver fast results for law firms. Our data-driven approach optimizes ad spend, improves click-through rates, and maximizes conversions. Certified by Google and HubSpot, we ensure campaigns align with brand goals and industry best practices.
Content Marketing
Our content marketing services include blog writing, ebooks, podcasts, and video production tailored to legal audiences. We develop authoritative content that builds trust, supports SEO, and positions firms as industry leaders. Strategies are based on competitor analysis and client-specific buyer personas.
Web Design
We design strategic, user-friendly websites that convert visitors into clients. Our process includes mobile optimization, load-time improvements, and conversion rate testing. Certified in HubSpot and WordPress, we ensure sites align with SEO and branding objectives while delivering measurable business growth.
PR
Our PR services boost credibility through media outreach, press releases, and thought leadership content. We integrate PR with SEO and social media to amplify brand visibility, secure media features, and enhance online reputation. This holistic approach drives traffic and establishes trust with potential clients.
People
John McDougall
President/CEO
Founder of McDougall Interactive and author of 'Web Marketing On All Cylinders,' John has over 25 years of SEO experience. He has helped firms like BankFive and Pierce Atwood achieve digital success through innovative strategies and has been invited to Google's headquarters four times.
John Maher
Director of Multimedia
Specializes in podcasting, video production, and technical SEO. John combines his radio background with digital expertise to create engaging content that drives client growth and enhances online authority for legal practices.
Justin Gross
Director of Paid Search
Certified Google Ads expert with over a decade of experience in PPC and conversion optimization. Justin has managed campaigns for Fortune 500 companies and developed strategies that improve ROI while reducing cost-per-click for law firm clients.
Jimmy Craig
Creative Director
Leads video production and creative direction, creating viral content with over 15 million YouTube views. Jimmy's expertise in storytelling and digital media enhances brand visibility and engagement for McDougall's legal clients.
Justin Parker
Art Director
Co-founder of Fatawesome.com, Justin brings creative vision to web design and multimedia projects. His work in video production and graphic design strengthens client branding and digital presence across platforms.
Questions
What digital marketing services do you specialize in?
We focus on SEO, PPC, content marketing, web design, social media, and PR tailored for law firms.
How long have you served legal clients?
Over 30 years, helping firms grow through customized digital strategies.
Do you offer free strategy sessions?
Yes, contact us for a complimentary consultation to discuss your goals.
What pricing models do you use?
Retainers starting at $3,500/month and project-based pricing for specific services.
Are you certified by marketing platforms?
We are Google Ads, HubSpot, and Market Motive certified partners.
Videos
