Business Details
40 Years
experience
Full-Service Boston Marketing & PR Agency
Founded in 1986, CM Communications has established itself as a leading marketing and PR firm in Boston. Our full-service agency specializes in integrating brand development, public relations, social media, and digital marketing strategies to build brands and deliver measurable results. With a boutique structure that ensures direct access to senior team members, we prioritize clarity, actionable plans, and cost-effective solutions tailored to each client's unique needs.Our founder, Lori Moretti, brings over 20 years of expertise in pioneering integrated marketing approaches, having worked with diverse industries from avant-garde arts to major hospitality clients. We focus on creating cohesive campaigns that align with business objectives while maintaining transparency and avoiding industry jargon.
Services
Integrated Marketing
Branding
Public Relations
Social Media Marketing
Advertising
Creative Services
Media Relations
Crisis Management
Digital Marketing
Strategic Planning
Details
- Year established: 1986
Highlights and features
- Founded in 1986 with proven marketing expertise
- Boutique agency offering direct executive access
- Pioneers of integrated marketing approaches
- Demonstrated success with regional/national clients
- Senior strategist Lori Moretti leads brand development
Services
Integrated Marketing
CM Communications creates customized marketing plans combining PR, social media, and digital channels. Our approach ensures campaign continuity while maximizing budget efficiency. We focus on measurable outcomes through continuous strategy optimization.
Branding
We develop cohesive brand identities that differentiate clients in competitive markets. Services include strategic positioning, visual identity creation, and cross-channel messaging consistency for new or established brands.
Public Relations
Our PR services amplify brand visibility through earned media placements. Using proprietary tools like Media Concierge, we secure coverage in trusted third-party outlets through targeted outreach and strategic storytelling.
Social Media Marketing
We manage comprehensive social media programs including strategy development, content creation, influencer partnerships, and paid advertising across major platforms to maintain brand consistency and engagement.
Advertising Strategy
Our advertising services include media planning, placement, and campaign optimization across print, broadcast, and digital channels. We focus on cost-effective solutions that align with overarching marketing objectives.
People
Lori Moretti
Founder and President
With over 20 years of marketing experience, Lori Moretti founded CM Communications after working at Boston's top PR agencies. She specializes in integrated marketing strategies and brand development for diverse industries.
Questions
What marketing services does CM Communications offer?
We provide integrated marketing, branding, public relations, social media management, advertising strategy, and digital marketing services tailored to each client's needs.
How does CM Communications approach brand development?
Our branding process combines strategic positioning with visual identity creation, ensuring consistent messaging across all marketing channels including digital platforms and print media.
What industries does CM Communications work with?
We serve diverse sectors including hospitality, consumer packaged goods, restaurants, entertainment venues, and both emerging startups and established businesses.
How experienced is CM Communications' leadership team?
Founder Lori Moretti has over 20 years of marketing experience and has led integrated campaigns for both local businesses and national brands.
What makes CM Communications different from other agencies?
As a boutique firm, we offer direct access to senior strategists and combine traditional PR with modern digital approaches without unnecessary agency jargon.
