Business Details
50 Years
experience
Your Trusted Partner for Advertising & Marketing Solutions in Sherborn
Founded in 1976, Sundin Marketing has evolved from a financial services marketing specialist to a full-service agency serving small businesses, sports companies, and financial institutions. Under President Kristin Sundin Brandt and Executive Vice President Ed O'Donnell, we combine decades of industry experience with innovative strategies to prioritize client needs over self-promotion. Our team of marketing professionals, designers, and digital experts focuses on delivering measurable results through strategic planning, digital advertising, and customized solutions while maintaining transparency and accountability.Certified as a Woman Business Enterprise by Massachusetts since 2018, we emphasize adaptability and ethical practices, leveraging our expertise in branding, market research, and multi-channel campaigns to drive growth for our clients. Our Boston-area team maintains operational continuity through a combination of in-house capabilities and trusted partnerships, ensuring comprehensive service delivery across traditional and emerging platforms.
Services
Strategic Marketing Planning
Digital Advertising
Web Development
Social Media Management
Video Production
Publicity Services
Branding Solutions
Market Research
E-commerce Marketing
Content Creation
Details
- Year established: 1976
Highlights and features
- We operate with 45+ years of marketing experience since 1976
- Our team holds Certified Financial Marketing Professional designation
- We maintain transparent client communication with no hidden fees
- We offer specialized expertise in financial, sports, and small business marketing
- Our Massachusetts-certified Woman Business Enterprise status demonstrates diversity commitment
Associations and certifications
- Woman Business Enterprise
Services
Strategic Marketing Planning
We develop comprehensive marketing strategies combining market research, competitor analysis, and brand positioning. Our team creates customized roadmaps for business growth, focusing on measurable outcomes through tactical execution across traditional and digital channels while maintaining client budget efficiency.
Digital Advertising
Our digital advertising services cover search engine marketing, social media advertising, and programmatic display campaigns. We optimize ad spend through data-driven targeting and real-time analytics to maximize ROI while maintaining consistent brand messaging across all digital platforms.
Web Development
We create responsive, SEO-optimized websites tailored to business objectives. Our development process includes user experience design, content management systems, and e-commerce integration while ensuring technical performance standards and cross-device compatibility for optimal visitor engagement.
Social Media Management
Our social media services include content strategy, community engagement, and analytics reporting across major platforms. We focus on building brand authority through targeted campaigns while maintaining consistent brand voice and monitoring audience sentiment to refine marketing approaches.
Video Production
We produce broadcast and digital video content for brand storytelling. Services include concept development, production, and post-production editing for commercials, testimonials, and online content while ensuring technical quality standards and message consistency with client marketing goals.
People
Kristin Sundin Brandt
President
As President since 2012, Kristin leads with expertise in digital marketing and strategic communication. She has expanded the agency's capabilities while maintaining its founding principles of client-focused service and marketing innovation.
Ed O'Donnell
Executive Vice President
Ed partners with Kristin to drive strategic direction, leveraging decades of marketing experience. He focuses on client relationships and agency operations while maintaining commitment to quality service delivery.
Roger Sundin
Founder & Chief Operating Officer
Roger established the agency in 1976 with a vision for client-centric marketing. As founder, he continues to influence operational strategy while ensuring continuity of the agency's core values and business philosophy.
Kim Lawrence
Project Manager
Kim coordinates project execution across departments, ensuring timely delivery and quality control. She serves as client liaison while maintaining operational efficiency across multiple concurrent marketing campaigns.
Gabby Grondalski
Marketing Manager
Gabby leads content strategy and campaign management, focusing on digital marketing innovations. She combines analytical skills with creative approach to develop effective client marketing solutions.
Questions
What industries do you specialize in?
We focus on financial institutions, sports organizations, and small businesses through our specialized marketing expertise.
Are you certified as a minority/women-owned business?
Yes, we hold Massachusetts Woman Business Enterprise certification since 2018.
How do you measure marketing campaign success?
We use analytics tools to track KPIs like engagement rates, conversion metrics, and ROI for measurable results.
Do you work with out-of-state clients?
While based in Massachusetts, we serve clients nationwide through remote collaboration tools and trusted partnerships.
How long have you been in business?
45+ years since our founding in 1976 by marketing pioneer Roger Sundin.
Can you handle both traditional and digital marketing?
Yes, we offer full-service capabilities across traditional advertising and modern digital marketing channels.
