Business Details
37 Years
experience
Your Trusted Marketing Partner in Northborough, MA
Carlson Communications is a full-service marketing communications firm with over 35 years of experience in strategic brand development and digital marketing. Our team specializes in creating tailored multimedia campaigns that integrate web design, social media, and traditional advertising to elevate client brands. With a focus on client-specific needs, we combine industry expertise and innovative strategies to deliver measurable results.Our commitment to excellence is demonstrated through award-winning work and long-standing client relationships. We prioritize understanding each client's unique value proposition to craft compelling narratives that resonate with target audiences. Backed by decades of experience in real estate and senior living marketing, we provide data-driven solutions that adapt to evolving market demands.
Services
Web Design
Graphic Design
Brand Development
Social Media Marketing
Public Relations
Video Marketing
SEO Services
Marketing Consulting
Direct Mail Campaigns
Digital Advertising
Details
- Year established: 1989
Highlights and features
- 35+ years of experience in marketing communications
- Award-winning team with national industry recognition
- Customized strategies for real estate and senior living sectors
- Full-service capabilities from web design to PR
- Proven track record with national home builders and developers
What people say
Award-winning creative work
Strategic marketing expertise
Successful client campaigns
Industry recognition
Business growth results
Services
Web Design
Our responsive web design services create engaging digital experiences tailored to your brand. We combine SEO optimization with strategic messaging to enhance online visibility and drive conversions. With expertise in WordPress and custom solutions, we ensure your website works as hard as you do to attract and retain customers.
Social Media Marketing
We develop data-driven social media strategies across major platforms to grow brand awareness and engagement. Our services include content creation, paid advertising, and analytics to optimize campaign performance. We focus on creating authentic connections that translate to measurable business results for our clients.
Public Relations
Our PR services build brand credibility through strategic media relations and storytelling. We create comprehensive campaigns that include press coverage, event promotion, and crisis management. With proven success in securing media placements, we help businesses shape their public image and maintain positive stakeholder relationships.
Brand Development
We help businesses define and communicate their unique value proposition through cohesive brand strategies. Our services include market research, identity creation, and messaging development to ensure consistent brand representation across all touchpoints. This approach builds lasting customer loyalty and market differentiation.
Marketing Consulting
Our expert consulting services provide strategic guidance for marketing optimization. With decades of industry experience, we offer tailored advice on campaign planning, market positioning, and ROI improvement. We help businesses refine their marketing approach to achieve both short-term goals and long-term growth.
People
Rich Carlson
President
With 48 years in marketing, Rich founded Carlson Communications in 1989. He specializes in real estate and senior housing marketing, holding NAHB designations and authoring industry publications. His strategic leadership has earned multiple national awards for client campaigns.
Justin DiMucci
Creative Director
As Creative Director, Justin leads digital marketing initiatives with 20+ years of web development expertise. He specializes in creating user-friendly websites and managing PPC campaigns that drive client success through innovative digital solutions.
Michelle Barker
Senior Copywriter
Award-winning copywriter Michelle Barker crafts compelling brand narratives with 30 years of experience. Her work spans major hospitality brands and consumer products, focusing on emotionally resonant messaging that connects with target audiences effectively.
Bethany Navarro
Art Director
Bethany brings 30+ years of design expertise, creating award-winning visual identities for hospitality and real estate clients. Her strategic approach to creative direction ensures brand consistency across all marketing materials and digital platforms.
Brian Loebig
Digital Marketing Strategist
SEO expert Brian Loebig has 15 years of experience improving online visibility for businesses. Recognized as a top SEO professional, he specializes in Google Business optimization and algorithm adaptation to maximize organic search performance.
Questions
What industries does Carlson Communications specialize in?
We specialize in real estate marketing, senior living communities, and professional services, with extensive experience creating tailored campaigns for these sectors.
How does Carlson approach digital marketing strategies?
We combine SEO, social media, and targeted advertising with data-driven analytics to create comprehensive digital marketing strategies that deliver measurable results.
What sets Carlson apart from other marketing agencies?
Our 35+ years of industry experience, award-winning team, and focus on client-specific solutions create marketing campaigns that consistently exceed expectations.
Can Carlson help with both online and offline marketing?
Yes, we offer integrated marketing solutions that combine digital strategies with traditional advertising, public relations, and print materials for comprehensive brand exposure.
How does Carlson measure marketing campaign success?
We use advanced analytics tools to track key performance indicators like website traffic, conversion rates, and ROI, providing regular reports to demonstrate campaign effectiveness.
