McCue & Associates

Business Details

25 Years

experience

Expert B2B Marketing for Manufacturing & Technology

McCue & Associates is a full-service B2B marketing firm founded in 2001 in Clinton, Massachusetts. We specialize in delivering integrated marketing solutions for global manufacturers in the machine tools, technology, and industrial sectors. Our team combines deep industry expertise with creative execution to develop campaigns that drive measurable results. With decades of combined experience, we prioritize understanding clients' technical products, market challenges, and sales dynamics to create targeted strategies.

Our commitment extends beyond executionwe act as an extension of your team, offering proactive planning and personalized attention while maintaining ethical standards and community responsibility. By leveraging a comprehensive mix of PR, digital marketing, and branding tactics, we help clients achieve their objectives efficiently and cost-effectively.

Services

Public Relations Digital Marketing Corporate Branding Product Positioning Media Planning Tradeshow Support Content Marketing SEO Creative Services Product Launch Campaigns

Details

Year established: 2001

Highlights and features

We have over 20 years of B2B marketing experience in manufacturing/technology sectors.
Our team includes former in-house marketers with direct industry knowledge.
We provide 100% committed service with senior-level staff involvement.
Our integrated marketing approach ensures unified, consistent messaging across channels.
We prioritize cost-effective solutions while maintaining creative excellence.

What people say

Results-driven Invaluable partnership Proactive placements Increased media coverage Personalized service

Website

Update Listing

Services

Public Relations

We develop and execute PR strategies that enhance brand visibility in manufacturing and technology sectors. Our services include news release distribution, media relations, event coverage, and thought leadership positioning. With extensive press contacts, we secure high-impact editorial opportunities that build credibility and drive industry recognition.

Digital Marketing

Our digital marketing solutions combine content creation, SEO, and targeted campaigns to engage technical audiences. We specialize in crafting data-driven strategies that convert website visitors into leads, leveraging analytics to optimize performance and maximize ROI for industrial clients.

Corporate Branding

We create cohesive brand identities that resonate with manufacturing professionals. Our approach integrates market positioning, visual design, and messaging frameworks to establish clear differentiation in competitive technology spaces while maintaining consistency across all marketing channels.

Product Positioning

We help manufacturers define and communicate their unique value propositions through research-based positioning strategies. Our team develops compelling narratives that highlight technical advantages and business benefits, ensuring products stand out in crowded industrial markets.

Media Planning

We develop targeted media plans that maximize reach in niche manufacturing publications and digital platforms. Our expertise includes both traditional trade media and emerging industry-specific digital channels, ensuring optimal budget allocation for measurable campaign success.

People

Michael McCue

President and Founder

With 30+ years in B2B marketing, Mike leads strategy development and client relationships. Former corporate marketing executive at Starrett and Honeywell, he specializes in crafting integrated campaigns that deliver measurable ROI for industrial clients.

Pam Laite

Media/PR Services Manager

Pam directs PR efforts and media placements, leveraging 13+ years of experience to secure industry exposure. Her expertise in editorial relationships and content development ensures consistent media coverage that strengthens client brands.

Nancy Silverman

Graphic Designer

Nancy provides creative direction for print and digital projects, transforming strategic concepts into visual assets. With 25+ years in design, she ensures all materials maintain brand consistency while effectively communicating technical content.

Sarah Cacciapouti

Marketing Specialist

Sarah supports digital marketing initiatives and project coordination. Recent graduate with marketing and management expertise, she brings fresh perspectives to content development, social media strategies, and campaign execution.

Carol Cacciapouti

Accounting

Carol manages financial operations with 20+ years of accounting experience. Her background includes cost analysis at Avery Dennison and small business ownership, ensuring efficient financial management that supports strategic growth initiatives.

Questions

What industries do you specialize in?

We specialize in manufacturing and technology sectors, including machine tools, industrial equipment, software, and precision components. Our team understands complex technical products and serves clients globally.

How do you handle media relations?

We leverage extensive press contacts to secure targeted coverage through news releases, feature stories, and editorial placements. Our proactive approach connects clients with relevant media outlets and industry influencers.

Do you work with small manufacturers?

Yes, we serve manufacturers of all sizes. Our flexible approach allows us to tailor services from comprehensive programs to single-project support, adapting strategies to fit different budget requirements.

What marketing channels do you use?

We utilize integrated campaigns across PR, digital marketing, trade media, and tradeshow support. Our media planning ensures optimal channel mix based on target audiences' content consumption preferences.

How do you measure campaign effectiveness?

We track results through media impressions, lead generation metrics, website analytics, and client feedback. Our reporting focuses on quantifiable outcomes tied to specific campaign objectives and business goals.

Can you help with product launches?

Yes, we specialize in product introductions using integrated strategies that combine PR, targeted advertising, and content marketing. Our approach builds anticipation and ensures consistent messaging during critical launch phases.