Oxbow Marketing

Founded in 2003, we have over a decade of experience navigating the complex landscape of B2B technology buying. We understand the struggles businesses face in today's market, where buyers are increasingly self-guided and demand deeper engagement throughout the entire process.

Our mission is to

• Help you fully understand your buyers' journeys and motivations.
• Equip you with customized insights and frameworks to connect with the right buyers at the right time.
• Provide actionable strategies and tools to strengthen your sales pipeline and revenue growth.

We leverage a data-driven and client-centric approach to achieve impactful results

• Buyer Journey Analysis: Uncover the hidden patterns and moments that influence buying decisions.
• Custom Personas: Develop detailed buyer archetypes to tailor your messaging and outreach.
• Sales Enablement: Equip your sales team with validated frameworks and tools for discovery, objection handling, and closing deals.
• Data-Driven Reporting: Track and measure your progress, identify areas for improvement, and optimize your strategies.

Across our three core service areas, we offer a diverse range of solutions

• Buyer Journey Optimization: Master the critical stages of the buying journey and ensure a seamless and compelling experience for your target audience.
• Data-Driven Demand Generation: Identify and nurture qualified leads using proven methodologies and marketing automation tools.
• Sales Enablement & Methodology: Empower your sales team with the right tools and training to close more deals with greater efficiency.

We are more than just consultants; we are strategic partners who work alongside our clients to achieve their business objectives. Our team comprises experienced professionals with deep understanding of the technology industry, backed by a proven track record of successful engagements.