Business Details
Your Trusted Marketing & PR Partner in Wayne, PA
BTC Marketing is a boutique full-service marketing, PR, and digital communications firm headquartered in Wayne, PA. With a team of 12 full-time employees and expert partnerships, we deliver senior-level attention and value through collaborative strategies tailored to client objectives. Our expertise spans digital marketing, public relations, branding, social media, and website design, serving industries including B2B, hospitality, senior living, and education.We combine creativity with measurable results, maintaining a hands-on approach and a commitment to exceeding expectations. Our award-winning work reflects our passion for innovation and our dedication to building lasting client relationships through accountability and strategic insight.
Services
Digital Marketing
Public Relations
Branding & Collateral
Social Media
Website Design
Highlights and features
- We offer senior-level attention and value.
- Our team includes 12 full-time experts.
- We provide collaborative, client-focused strategies.
- We specialize in B2B, hospitality, and senior living sectors.
- We deliver award-winning design and digital solutions.
Services
Digital Marketing
We navigate the evolving digital landscape to engage audiences through SEO, SEM, content marketing, and video creation. Our data-driven strategies ensure measurable results, combining technical expertise with creative storytelling to amplify brand visibility and drive conversions.
Public Relations
Our PR services focus on building brand reputation through earned media, crisis communications, and stakeholder engagement. We craft compelling narratives and execute targeted campaigns to enhance public perception and achieve business objectives across traditional and digital platforms.
Branding & Collateral
We develop cohesive brand identities and marketing materials, including logos, sales decks, and annual reports. Our design team combines creativity with strategic messaging to create visually compelling assets that resonate with target audiences and reinforce brand consistency.
Social Media
We build brand awareness through strategic social media campaigns on platforms like Facebook, Instagram, and LinkedIn. Our services include content creation, influencer partnerships, and analytics to drive engagement, generate leads, and maintain a consistent online presence.
Website Design
We create responsive, user-friendly websites that serve as hubs for digital marketing efforts. Our process includes strategic planning, custom design, SEO optimization, and analytics integration to ensure seamless navigation and maximize conversions for businesses and organizations.
People
Tom Cancelmo
CEO
Tom leads BTC Marketing with over 25 years of marketing and PR experience, driving strategic growth and client success through innovative solutions and industry expertise.
Chris Murray
EVP, Partner
Chris oversees client strategy and partnership development, leveraging his expertise in communications to deliver impactful campaigns that align with business objectives and market trends.
Christy Hoffman
CFO
Christy manages financial operations, ensuring fiscal responsibility and transparency while supporting long-term growth initiatives and client investment strategies at BTC Marketing.
Georgette Klotz
Creative Director
Georgette leads design innovation, crafting visually compelling brand identities and marketing materials that elevate client visibility and engagement across industries.
K. Chen
Digital Marketing Director
K. Chen specializes in digital strategy, optimizing SEO, SEM, and content marketing to enhance online presence and drive measurable results for clients.
Questions
What services does BTC offer?
BTC offers digital marketing, public relations, branding, social media management, and website design services tailored to client goals.
Which industries does BTC specialize in?
We specialize in B2B, hospitality, senior living, education, and nonprofit sectors, delivering customized solutions for diverse client needs.
How many employees does BTC have?
BTC has 12 full-time team members, including designers, writers, and account executives, supported by expert partnerships.
Where is BTC located?
Our headquarters are at 998 Old Eagle School Road, Suite 1207, Wayne, PA 19087, serving clients across the Mid-Atlantic region.
How does BTC approach client collaboration?
We prioritize collaborative strategies, working closely with clients to understand objectives and deliver senior-level insights and measurable results.
Can I view BTC's portfolio?
Yes, our portfolio includes case studies like West Catholic Prep and Salus AI, showcasing award-winning designs and successful campaigns.
