Business Details
Strategic Marketing Solutions for Home Builders
Group Two is your strategic partner in the homebuilding industry, offering tailored solutions that drive measurable results. With decades of combined experience, we leverage data-driven insights and creative storytelling to connect builders with buyers. Our team specializes in crafting strategies that resonate with target audiences, using hyper-geo-targeting and sophisticated audience segmentation to boost conversions. We empower builders through online sales coaching programs designed to transform teams into high-performing sales units within six months. Our approach integrates human-centered understanding with data-informed decision-making, ensuring every interaction fosters meaningful connections.We measure success by tangible impacts on traffic, leads, and sales, consistently delivering quantifiable outcomes that exceed expectations. Through collaboration and partnership, we unite industry professionals to achieve collective success. Our culture of curiosity drives continuous learning about evolving market needs, uncovering new growth opportunities for our clients. Passion fuels our work as we support builders in creating homes that shape communities and contribute to economic prosperity.
Services
Digital Marketing
Website Development
Sales Coaching
Creative Strategy
Market Research
Highlights and features
- We have 55+ years of experience in homebuilder marketing.
- Our data-informed strategies deliver measurable ROI for clients.
- We specialize in connecting builders with target audiences.
- Our team includes certified online sales coaching experts.
- We maintain deep industry relationships across North America.
Services
Digital Marketing
Our digital marketing program combines analytics-driven strategies with cutting-edge techniques to elevate your brand's online presence. We implement hyper-geo-targeting and audience segmentation to boost website traffic and conversions. This comprehensive solution helps homebuilders reach the right buyers through targeted digital campaigns.
Sales Coaching
Transform your sales team through our six-month online sales coaching program. This solution addresses the critical gap between online engagement and actual sales conversions. Our certified coaches provide ongoing support and targeted strategies to develop your team into high-performing sales professionals.
Creative Strategy
Our creative services connect brands with audiences through compelling storytelling and visual consistency. We develop marketing assets that evoke emotion and create memorable brand experiences. From logo concepts to advertising campaigns, we ensure creative elements align with brand identity and market positioning.
Website Development
We create websites that captivate audiences and drive conversions through seamless CRM integration. Our development approach considers your broader digital marketing strategy to maximize impact. These sites become central hubs that coordinate with all your marketing efforts for optimal performance.
Market Research
Our market research services provide actionable insights that inform strategic decisions. By analyzing industry trends and buyer behavior, we help builders understand their markets better. This foundation of knowledge enables data-driven strategies that precisely target ideal customer segments.
People
Mollie Elkman
Owner & President
As Owner & President, Mollie Elkman leads with strategic vision, focusing on empowering builders through innovative marketing solutions and industry collaboration.
Daniel Gerson
Chief Operating Officer
Daniel Gerson ensures operational excellence, managing day-to-day functions while maintaining the company's commitment to delivering measurable results for homebuilders.
Brenna Ryan
Vice President
Brenna Ryan leads strategic initiatives with a focus on fostering partnerships that create value for builders and drive industry innovation.
Matt Coddaire
VP of Operations
Matt Coddaire oversees operational execution, ensuring efficient delivery of services while maintaining high standards for client satisfaction.
Katie Kolakowski
Director Of Agency Relations
Katie Kolakowski builds strong industry relationships, serving as a bridge between Group Two and homebuilding professionals nationwide.
Questions
What industries do you specialize in?
We specialize in serving the homebuilding industry with strategic marketing solutions tailored to builders' unique needs.
How do you measure campaign success?
We use data-driven metrics focusing on tangible impacts to traffic, leads, and sales conversions for our clients.
What makes your agency different?
Our combination of industry-specific expertise, data-informed strategies, and commitment to human connections sets us apart.
Do you work with small builders?
Yes, we work with homebuilders of all sizes, customizing solutions to match each client's scale and goals.
How long are your contracts?
Contract terms vary based on service needs, but we focus on building long-term partnerships with our clients.
What marketing channels do you use?
We utilize digital channels, creative storytelling, and traditional marketing methods tailored to homebuilder requirements.
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