Business Details
Senior Living Marketing & Branding Experts
At Angell Marketing, we specialize in creating tailored marketing and branding strategies exclusively for senior living communities. Our approach combines creative innovation with data-driven insights to deliver measurable results, helping communities enhance their visibility and occupancy. With decades of combined experience, our team understands the unique challenges and opportunities within the senior living sector.We prioritize building long-term partnerships, offering customized solutions that align with each community's vision and values. Our services span digital branding, creative development, direct marketing, and strategic consulting, ensuring a comprehensive approach to marketing success. By focusing solely on senior living, we bring unparalleled expertise and dedication to every project we undertake.
Services
Digital Branding
Creative Services
Direct Marketing
Strategic Consulting
Website Development
SEO Solutions
Social Media Management
Email Marketing
Community Rebranding
Marketing Audits
Highlights and features
- We focus exclusively on senior living marketing with 20+ years of industry expertise.
- Our customized branding strategies are tailored to each community's unique character.
- Data-driven digital marketing approaches maximize online visibility and engagement.
- Award-winning creative team specializes in senior living audience communication.
- Proven consulting frameworks improve sales processes and occupancy rates.
Services
Digital Branding
We create customized digital identities that reflect each senior living community's unique character. Our approach combines strategic brand discovery with visual storytelling to establish authentic connections with target audiences. Through comprehensive brand positioning and identity development, we help communities stand out in competitive markets while maintaining consistency across all digital platforms.
Creative Services
Our team develops targeted creative content that resonates with senior living audiences. From copywriting and art direction to photography and video production, we craft compelling narratives that showcase community lifestyles. We focus on creating emotionally engaging materials that convert prospects into residents while maintaining brand consistency across all marketing channels.
Strategic Consulting
We provide data-driven consulting services to optimize marketing effectiveness. Our experts analyze market trends, develop targeted sales strategies, and conduct comprehensive audits to identify growth opportunities. Through staff training and performance measurement, we help communities build sustainable marketing programs that deliver measurable occupancy improvements and long-term success.
Website Development
We create responsive, user-friendly websites optimized for senior living marketing. Our development process focuses on intuitive navigation, mobile compatibility, and lead generation functionality. Each site integrates SEO best practices and analytics tracking to ensure maximum visibility and continuous performance improvement aligned with specific community objectives.
Social Media Management
Our social media strategies build community engagement through targeted content and audience interaction. We manage both paid and organic campaigns across platforms to enhance brand awareness and drive inquiries. Through reputation management and performance analytics, we ensure consistent messaging that strengthens each community's digital presence and resident acquisition efforts.
People
Wynne Angell
Founder and CEO
With over 20 years in senior living marketing, Wynne established Angell Marketing to revolutionize how communities connect with residents. Her strategic vision combines industry expertise with creative innovation to deliver measurable growth solutions for clients nationwide.
Lesli Knee
Senior Vice President Client Success
Lesli leads client success initiatives with a focus on long-term partnership development. Her team ensures clients achieve marketing goals through continuous support, performance analysis, and tailored strategy implementation aligned with evolving senior living market demands.
Lisa Schmidtke
Senior Vice President Marketing Solutions
Lisa directs marketing strategy development, combining data analytics with creative execution. She specializes in creating integrated campaigns that enhance community visibility and occupancy through innovative digital and traditional marketing approaches.
Dawn Sigmen
Vice President Consulting
Dawn provides expert consulting services focused on sales optimization and market positioning. Her strategic guidance helps communities develop effective marketing plans and operational improvements that drive sustainable growth and competitive advantage.
Jeff Berney
Senior Creative Director
Jeff leads creative development, transforming community stories into compelling visual narratives. His award-winning designs and branding solutions capture each community's unique character while creating emotional connections with prospective residents and families.
Questions
What senior living marketing services do you offer?
We provide comprehensive services including digital branding, creative development, direct marketing campaigns, strategic consulting, website design, SEO, and social media management tailored specifically for senior living communities.
How do you customize marketing strategies for different communities?
Our approach begins with brand discovery and market research to understand each community's unique value proposition, target audience, and local market dynamics before developing tailored marketing solutions.
Can you help with both new and established senior living communities?
Yes, we specialize in branding for new developments and repositioning strategies for established communities, with proven success in both market entry and revitalization scenarios.
What geographic areas do you serve?
We work with senior living communities nationwide, with particular expertise in Texas, California, Washington, and Wisconsin markets through our Austin headquarters.
How do you measure marketing campaign effectiveness?
We use advanced analytics tools to track key performance indicators like website traffic, lead generation, conversion rates, and occupancy trends to ensure continuous improvement and ROI.
Do you offer website redesign services?
Yes, we create responsive, user-friendly websites optimized for senior living marketing with features that enhance resident engagement and streamline the decision-making process.
