Business Details
Strategic Marketing Solutions in Phoenix
At ON Advertising, we prioritize impact over vanity metrics. Our approach combines bold choices, authentic messaging, and unapologetic strategies to position clients' brands in uncharted territory. We specialize in creating meaningful, research-driven campaigns that resonate with specific audiences, delivering measurable growth. Our expertise spans branding, digital development, AI integration, and media strategy. Our team merges decades of media experience, including television and journalism, to navigate evolving landscapes and drive client success.We emphasize creativity, accountability, and multicultural understanding as the Southwest's largest minority-owned agency. Our partnerships emphasize transparency, strategic planning, and white-glove service. Through crisis communication training, generative AI tools, and data analytics, we ensure clients remain competitive. We focus on tangible outcomes rather than fleeting trends, building trust through innovative strategies that scale.
Services
Brand Strategy
Digital Marketing
Media Planning
Content Creation
Public Relations
AI Integration
Event Planning
Crisis Communication
Web Development
Social Media Management
Highlights and features
- We merge 20+ years of media and advertising expertise with AI-driven strategies.
- Our team includes former TV producers, journalists, and crisis communication specialists.
- We prioritize multicultural marketing with authentic audience engagement.
- We offer real-time analytics and adaptive campaign optimization.
- Our white-glove service ensures direct access to senior-level strategists.
Services
Brand Strategy
We develop data-driven brand strategies that leverage market research to create resonant messaging and competitive differentiation. Our approach includes competitor profiling, brand evaluation, and message development tailored to target audiences. By focusing on consumer behavior patterns, we establish brand identities that drive loyalty and measurable business growth through consistent market positioning.
Digital Marketing
Our digital services encompass custom website development, email marketing, and ADA-compliant platforms powered by AccessiBe technology. We employ responsive coding and user-first design principles to ensure optimal performance across devices. Through programmatic video advertising and AI-enhanced audience targeting, we maximize digital campaign effectiveness while providing 24/7 performance monitoring through proprietary analytics dashboards.
Crisis Communication
We prepare organizations for high-stakes scenarios through comprehensive crisis plans and leadership training programs. Our team specializes in reputation protection strategies, including media response protocols and online reputation management. With decades of media experience, we help clients navigate threats while maintaining brand integrity through transparent, timely communication during critical moments.
AI Integration
We implement generative AI tools to enhance content creation, brand voice consistency, and competitive intelligence analysis. Our approach combines machine learning with human expertise to develop custom AI models that improve campaign performance. From automated data analysis to visual effects generation, we leverage AI technology to reduce costs while maintaining creative quality and strategic effectiveness.
Multicultural Marketing
As the Southwest's largest minority-owned agency, we create culturally authentic campaigns grounded in deep community understanding. Our strategies combine on-the-ground research with targeted media placement to connect brands with diverse demographics. Through specialized outreach programs and culturally relevant messaging, we help clients build trust and loyalty within multicultural markets through genuine, impactful communication.
People
Ron Meritt
Owner
Former television professional with crisis communication expertise. Developed nationally accredited seminars for media training and strategic communication during emergencies. Holds degrees in Broadcasting, Public Relations, and Meteorology. Oversees agency strategy and operations.
John Hernandez
Owner
Media veteran with experience in production, reporting, and news direction. Focuses on business development and creative branding strategies. University of Arizona journalism graduate with deep connections in Arizona's Hispanic community.
Eric Garcia
Chief Creative Officer
Award-winning creative leader with over 25 years of advertising experience. Former art director at major national agencies, now focusing on hands-on design and brand development. Founded EG Structural, a public art design firm with multiple national awards.
Matt Owens
Owner
Industry veteran with family legacy in advertising. Previous owner of OH Partners, Arizona's largest agency. Specializes in agency growth strategies and has received multiple industry awards for marketing innovation and leadership.
Darren Higgs
President & General Manager
Marketing strategist with extensive experience in account management and agency operations. Promoted from Vice President to lead daily operations. Specializes in strategic recommendations for agency structure and client service optimization.
Questions
What industries does ON Advertising specialize in?
We work with retail, healthcare, government, education, finance, and technology sectors, customizing strategies for each industry.
How do you measure campaign success?
We use real-time analytics, conversion tracking, and AI-powered insights to demonstrate ROI across digital and traditional media.
Do you offer AI-based marketing solutions?
Yes, we integrate generative AI for content creation, audience targeting, and campaign optimization while maintaining human oversight.
How does your multicultural marketing approach work?
As the Southwest's largest minority-owned agency, we create culturally authentic campaigns that connect with diverse audiences meaningfully.
How can I start working with ON Advertising?
Contact us through our website or LinkedIn profiles to discuss your marketing goals and schedule a strategy consultation.
