Business Details
Your Food Branding Specialists in Elmhurst, IL
Established by industry veterans with decades of experience, Food Mix is an independent full-service food and beverage branding agency dedicated to creating meaningful brand relationships through strategic storytelling. Our team of food enthusiasts, strategists, and creative professionals combines culinary expertise with data-driven marketing to deliver impactful campaigns across multiple sectors of the food industry.With a proprietary Brandmix process and a client-focused approach, we specialize in developing brand narratives that resonate with both B2B and B2C audiences, helping food brands of all sizes achieve lasting market relevance. Our services span foodservice, consumer packaged goods, convenience stores, and grocery perimeter marketing, while maintaining a strong commitment to innovation and client collaboration.
Services
Brand Strategy
Marketing Campaigns
Foodservice Marketing
Consumer Packaged Goods
Grocery Perimeter Marketing
Highlights and features
- We offer 30+ years of combined food industry marketing expertise
- We implement a proprietary Brandmix process for strategic branding
- Our team includes former agency executives and food industry specialists
- We serve all key food sectors including CPG, foodservice, and retail
- Our data-driven approach ensures measurable brand impact
Services
Brand Strategy
Our strategic approach combines culinary expertise with market insights to create compelling brand narratives. We help food brands establish clear positioning and messaging that resonates with target audiences. Our proprietary Brandmix process ensures consistent brand storytelling across all touchpoints, delivering measurable business results through enhanced brand equity.
Foodservice Marketing
We specialize in helping food brands navigate the complex restaurant supply chain from ingredient suppliers to menu developers. Our strategies connect brands with chefs and operators while maintaining consumer relevance. Through channel-specific campaigns, we translate product benefits into compelling offerings that drive menu adoption and consumer demand across dining segments.
Consumer Packaged Goods
Our CPG marketing solutions focus on creating brand advocacy in crowded retail environments. We develop differentiated brand stories that stand out on crowded shelves while building emotional connections with consumers. Through packaging design, shopper marketing, and digital campaigns, we help brands cut through the grocery store clutter and drive retail sales through strategic consumer engagement.
Grocery Perimeter Marketing
We create targeted marketing programs for fresh food departments in grocery stores. Our expertise spans bakery, deli, seafood, and prepared foods categories. Through retailer collaboration and consumer insights, we develop programs that increase fresh category sales while helping brands establish authentic connections with modern shoppers seeking quality and convenience in their food choices.
Marketing Campaigns
We develop integrated marketing campaigns that combine traditional and digital media to maximize brand impact. Our campaigns leverage storytelling across multiple channels including social media, email marketing, and content creation. We focus on creating shareable content that drives engagement while maintaining consistent brand messaging that builds long-term consumer relationships and brand loyalty.
People
Dan OConnell
Founder/CEO
With over 30 years of marketing experience, Dan founded Food Mix after leading major agencies. He specializes in strategic brand development and oversees all major accounts.
Sara Hagen
President
Responsible for strategic direction and client operations, Sara brings extensive marketing experience having grown numerous food industry brands through innovative strategies.
Steve Megel
Chief Operating Officer
With 30+ years in agency management, Steve oversees operations and financial growth while maintaining the agency's efficient day-to-day functioning.
Melanie Sawyer
Creative Director
Creative lead with an award-winning track record in food marketing. Her work has been recognized at the Cannes Advertising Festival and other major industry events.
Gina Parker
Social Media Coordinator
Recent addition with fresh perspective, Gina manages social media calendars and creates engaging content while bringing food marketing experience from her academic and entrepreneurial background.
Questions
What industries does FoodMix specialize in?
We focus exclusively on food and beverage brands across multiple sectors including foodservice, consumer packaged goods, convenience stores, and grocery perimeter marketing.
How does FoodMix approach brand storytelling?
We combine culinary expertise with strategic marketing to create compelling narratives that connect brands with both operators and consumers through our proprietary Brandmix process.
Can FoodMix work with small food brands?
Yes, we work with food brands of all sizes, helping them develop market-ready strategies that build brand equity and consumer connections regardless of business scale.
What makes FoodMix different from other agencies?
Our food industry specialization, combined with decades of experience and a focus on both B2B and B2C marketing, creates unique solutions that drive measurable brand growth.
How do you measure campaign success?
We use a combination of brand tracking, sales performance metrics, and consumer engagement analytics to evaluate effectiveness and optimize ongoing marketing efforts.
Do you offer digital marketing services?
Yes, we create integrated campaigns that include digital strategy, social media management, content creation, and online advertising tailored to food industry requirements.
