Business Details
25 Years
experience
Marketing for Sustainable Products
Founded in 2001, Compass Natural operates as a specialized digital marketing, branding, PR, and business development agency with a singular focus on the natural, organic, and sustainable product sectors. Based in Boulder, Colorado, recognized as the 'Epicenter of the Natural Products Industry,' our team combines decades of industry expertise with strategic partnerships to connect brands with key decision-makers. We offer comprehensive services spanning brand development, digital communications, social media strategy, public relations, and business consulting tailored to the LOHAS market.Our proprietary network directly reaches over 15,000 retailers, distributors, and manufacturers in the healthy lifestyles space. We maintain a nimble, client-centric approach while fostering critical connections between commercial entities and leading NGOs. Our long-standing presence in this niche market positions us as trusted advisors who help brands navigate and thrive in the evolving sustainability landscape.
Services
Brand Development
Email Marketing
Public Relations
Business Consulting
Market Research
Event Production
Policy Affairs
Details
- Year established: 2001
Highlights and features
- We specialize in natural/sustainable product marketing
- Our team has over 30 years of industry experience
- Direct access to 15,000+ industry decision-makers
- Expertise in digital marketing and PR strategies
- Established partnerships with NGOs and industry leaders
Services
Brand Development
Our brand development services create compelling identities for natural product companies. We craft logos, taglines, and packaging designs that resonate with eco-conscious consumers while maintaining market relevance. Our strategic approach ensures consistent brand messaging across all touchpoints.
Public Relations
We design targeted PR campaigns to position clients as industry leaders. Through press releases, media relations, and strategic partnerships, we amplify brand visibility within the natural products sector and build credibility with key stakeholders.
Market Research
Our market research services provide actionable insights about consumer trends in the LOHAS sector. We analyze distribution channels, competitor strategies, and emerging opportunities to inform data-driven business decisions for sustainable product brands.
Event Production
We manage all aspects of industry event participation, from tradeshow planning to booth design. Our expertise ensures maximum brand exposure at key gatherings within the natural products marketplace.
Policy Affairs
Our policy services help brands navigate complex regulatory environments through strategic government relations. We provide guidance on compliance matters and facilitate connections with relevant public affairs stakeholders.
People
Steven Hoffman
Managing Director
Steven leads Compass Natural with over 30 years of experience in natural product marketing and industry relations.
Allison Salvati
VP Brand Partnerships
Allison develops strategic brand collaborations, leveraging deep industry connections to create mutually beneficial partnerships in the LOHAS market.
Vicky Uhland
Senior Writer
Vicky creates compelling brand narratives and content strategies that effectively communicate the core values of sustainable product companies.
Hope Keller
Senior Editor & Digital Marketing
Hope oversees digital content development and marketing strategies that enhance online presence for natural product brands.
Bill Capsalis
Strategic Advisor
Bill provides strategic guidance based on extensive industry experience, helping shape effective business development approaches for clients.
Questions
What industries do you specialize in?
We focus exclusively on natural, organic, and sustainable product sectors within the LOHAS market.
How long have you served this market?
Our agency has specialized in health-conscious product marketing since 2001, with over 30 years of collective experience.
Do you work with international clients?
Our core operations center in Boulder, Colorado, but we serve clients globally through digital platforms.
What makes your agency different?
We combine niche market expertise with direct access to 15,000+ industry decision-makers and strategic NGO partnerships.
