Business Details
Full-Service Marketing Solutions in New Haven
At Silverman Group, we are an eclectic team of highly creative, strategically grounded marketing professionals committed to delivering impactful solutions that bridge long-term brand building with short-term sales objectives. Our expertise spans brand development, digital strategy, and event marketing, supported by a proven track record of collaborating with major clients such as the NBA and SUBWAY. We prioritize direct communication, maintaining consistent relationships with our senior team members who remain your primary contacts throughout each project.Understanding both client and agency perspectives, we design realistic, results-driven strategies tailored to your unique business challenges. Our flexible approach ensures adaptability to late-stage changes, while our commitment to fostering lasting client relationships underscores every interaction. With decades of combined experience, we bring specialized knowledge in media planning, digital platform integrations, and targeted marketing across industries, including sports, entertainment, and healthcare.
Services
Strategic Planning
Branding and Logo Development
Event Marketing
Social Media Marketing
Digital Marketing
Ecommerce Deployment
Sports Marketing
Entertainment Marketing
Media Strategy
Trade Show Design
Highlights and features
- We maintain consistent, direct communication with senior team members throughout your project.
- Our team understands both client and agency perspectives, ensuring realistic and effective strategies.
- We specialize in balancing long-term brand development with short-term sales objectives.
- We bring proven expertise from collaborations with major brands like the NBA and SUBWAY.
- We offer flexible solutions, adapting to late-stage changes with ease.
Services
Strategic Planning
Our strategic planning services create tailored roadmaps for brand growth by analyzing market trends and identifying key opportunities. We prioritize measurable outcomes, ensuring alignment with both short-term objectives and long-term brand vision. Clients benefit from data-driven decision-making and actionable insights.
Digital Marketing
We develop comprehensive digital marketing strategies spanning social media, SEO, and email campaigns to maximize online visibility. Our approach combines analytics with creative content to engage target audiences. Clients gain measurable ROI improvements through optimized digital outreach.
Branding and Logo Development
Our branding services create cohesive visual identities that resonate with target audiences, including logo design and brand guideline development. We ensure consistency across all marketing channels while maintaining flexibility for future adaptations. Clients receive distinctive brand assets that enhance market recognition.
Sports Marketing
We craft sports marketing strategies that connect brands with athletic events, teams, and athletes to increase visibility. Our approach combines sponsorship opportunities with promotional campaigns tailored to sports audiences. Clients gain access to specialized networks in professional and collegiate sports.
Ecommerce Deployment
We implement customized ecommerce platforms with integrated shopping cart solutions and secure payment processing. Our deployment process optimizes user experience while ensuring technical scalability. Clients receive fully functional digital storefronts designed for conversion rates and long-term growth.
People
Marcy Silverman
President
With 15+ years of global brand experience, Marcy leads creative strategy development, having worked with major clients including the NBA and Time Warner since joining Silverman Group in 1999.
George Shea
Vice President, Strategic Business Development
George brings 18 years of agency leadership experience, specializing in partner alliances and property marketing through previous roles at SUBWAY World Headquarters and Ryan Partnership.
Lisa Silverman
Senior Account Supervisor/Media Planning
Lisa oversees account management and media planning, leveraging expertise in strategic media buying and budget optimization to maximize client ROI across traditional and digital channels.
Thomas Lindquist
Director, Digital Services
Tom leads web development and digital marketing initiatives, specializing in secure e-commerce platforms and social media strategy for both corporate and academic clients.
Questions
What services does Silverman Group offer?
We offer strategic planning, branding, digital marketing, social media campaigns, and event management services tailored to your business needs.
Which industries does Silverman Group work with?
We serve diverse sectors including sports, entertainment, healthcare, retail, and higher education, leveraging cross-industry expertise.
How does Silverman Group ensure client satisfaction?
Our process combines active listening, collaborative strategy development, and flexible execution to meet evolving project requirements.
Do you work with local New Haven businesses?
Yes, we support local clients while also handling national campaigns through our established distribution networks.
