ThinkBetter

At ThinkBetter, we are committed to revolutionizing the way automotive dealerships approach vendor accountability and transparency in marketing. Our journey began in 2016 when we felt frustrated working in an automotive group marketing department, facing misleading, misreporting, and misrepresenting vendors who couldn't provide basic attribution or accountability. We designed ThinkBetter to provide the tools, tactics, and techniques to select dealer partners to help them analyze and understand what their marketing vendors are doing and the results those efforts are getting.

The Problem

ThinkBetter recognized the overwhelming need for vendor accountability in the automotive marketing industry. We discovered that even technology-savvy and forward-thinking dealer groups struggled to nail down basic attribution or accountability. As a result, vendors were often left unchecked, and dealerships were left in the dark about the effectiveness of their marketing efforts.

The Solution

ThinkBetter's mission is to empower dealerships to take control of their marketing initiatives and hold vendors accountable for their performances. We believe that by providing the necessary tools, training, and tactics, dealerships can make informed decisions and optimize their marketing strategies.

Vendor Accountability

Vendor accountability is a vital process that involves aligning, executing, measuring, and refining expectations and results for services provided by vendor partners. This process enables dealerships to ensure a shared understanding of what services are being paid for, what results should be expected, and how those results will be measured. ThinkBetter's approach to vendor accountability follows a simple framework:

Phase 1: Gather Information

• Take stock of what is currently being paid for by gathering invoices from the past three months
• Group line items by category, such as Traditional Media Advertising, Digital Advertising, and 3rd Party Inventory Providers
• Collect marketing budgets from the past three months and compare them to invoices
• Identify differences between expected costs and actual costs

Phase 2: Gather Marketing Accounts

• Ensure access to common free tools used to assess marketing effectiveness
• Connect accounts to Looker Studio (Formerly Data Studio) to ensure proper access
• Grant administrator access to Google Analytics, Google Search Console, Google Ads Accounts, and Vendor Google Ads Accounts

Our Goal

At ThinkBetter, we strive to create a better-informed and empowered dealer base that can make data-driven decisions. By providing the necessary tools, training, and tactics, we aim to revolutionize the way automotive dealerships approach vendor accountability and transparency in marketing.