Business Details
Veteran Marketing Experts | Strategic Solutions
MARCH Marketing is a veteran-owned agency dedicated to connecting brands with military and veteran families through specialized strategy, marketing, and public relations. Our leadership team combines military service experience with deep marketing expertise, having worked on government programs like the U.S. Army Recruiting and the Department of Defense Transition Assistance Program. We leverage unique insights into the veteran community to design campaigns that resonate authentically, avoiding superficial patriotism. Our client portfolio includes major retailers and the U.S.Military itself, with a track record of driving results through traditional media, digital channels, and in-person engagement. The companys mission extends beyond client success, with a portion of profits annually supporting military veteran charities. Our team of veterans and industry experts brings decades of experience in marketing, employment initiatives, and program management tailored to the military community.
Services
Military Veteran Marketing
Strategy Consulting
Healthcare Marketing
Veteran Employment Programs
Education Program Marketing
Government Contracting
Public Relations
Research & Insights
CRM Solutions
Cause Marketing
Highlights and features
- Veteran-owned agency with military deployment experience guiding strategy
- Proven success with government programs like the Department of Defense Transition Assistance Program
- Specialized in authentic military marketing avoiding disingenuous patriotic messaging
- 20+ years of veteran employment program development experience for Fortune 500 companies
- Expertise in navigating VA healthcare marketing through the Veterans Community Care Program
Associations and certifications
- VA-Certified Service Disabled Veteran Owned Small Business (SDVOSB)
Services
Military Veteran Marketing
Our military marketing expertise helps brands create authentic connections with veterans through research-driven strategies that avoid superficial patriotism and focus on shared values. We develop campaigns that leverage military cultural insights while avoiding common misrepresentations that alienate veteran audiences. Our approach combines decades of experience with proprietary research to ensure marketing resonates authentically with service members and their families.
Veteran Healthcare Marketing
We specialize in connecting healthcare providers with veterans through the Veterans Community Care Program, offering tailored strategies that address veterans' unique healthcare needs and cultural considerations. Our expertise includes developing marketing campaigns that overcome geographic barriers and building systems to help providers navigate VA billing and authorization processes. We also provide cultural competency training for medical staff working with veteran patients.
Government Contracting
Our team manages complex government programs like Soldier For Life initiatives and Transition Assistance Program support, combining military expertise with NAICS code-compliant contract execution. We help agencies develop effective communication strategies for veteran populations while meeting federal contracting requirements. Our experience includes creating CRM solutions and lead refinement programs for both commercial and government clients.
Veteran Employment Programs
We develop comprehensive veteran hiring programs for Fortune 500 companies, including talent strategy, recruiter training, and inclusion initiatives that leverage veterans' valuable skills. Our programs address both the transition from military to civilian roles and long-term retention strategies, focusing on the unique strengths veterans bring to diverse industries while creating inclusive workplace cultures.
Education Marketing
We help educational institutions attract and support military students through targeted marketing strategies that leverage GI Bill benefits and address veterans' unique educational needs. Our services include developing enrollment campaigns, creating veteran-friendly campus environments, and implementing outreach programs that recognize the high academic success rates of military students compared to the general population.
People
Tom Aiello
CEO & Founder
Army veteran and West Point graduate with Kellogg MBA who developed military marketing expertise through programs like the Sears Military Discount Program and Troop ID, raising $118M for veteran causes.
Ted Wadsworth
VP, Programs and Operations
Army ROTC graduate and Lieutenant Colonel, Retired with MA in Public Communication, who directed veterans programs for Fortune 500 companies and managed military transition assistance initiatives.
Preston Symes
Media Director
Digital marketing expert with 14 years experience who grew Military.com to 10 million members, specializing in paid media, SEO, and social media strategies for veteran audiences.
John Chase Stevens
Program Manager
13-year enlisted Army veteran with combat experience in Iraq and Afghanistan, currently serving in the U.S. Army Reserve while managing veteran-focused programs at MARCH.
Larry Minsky
Strategy Director
Award-winning creative strategist with big agency experience at Frankel and Revalour who develops innovative approaches to veteran marketing and brand positioning.
Questions
What makes MARCH Marketing uniquely qualified for veteran-targeted campaigns?
Our veteran-owned team combines military service experience with marketing expertise to create authentic, research-driven strategies that avoid superficial patriotic messaging.
How does MARCH help healthcare providers with the Veterans Community Care Program?
We develop culturally informed marketing campaigns and operational strategies to help providers successfully engage veterans through the VCCP.
What government contracting experience does MARCH have?
Our team has managed programs like the U.S. Army Recruiting CRM and the Department of Defense Transition Assistance Program with NAICS code expertise.
How does MARCH approach veteran employment initiatives?
We create comprehensive programs including talent strategy, recruiter training, and inclusion initiatives for Fortune 500 companies and government agencies.
What sets MARCH apart in veteran education marketing?
We help institutions develop targeted strategies to attract and support military students using our deep understanding of GI Bill benefits and veteran student needs.
