Business Details
21 Years
experience
Creative Advertising Agency in Albany, NY
At Schaefer Media, we specialize in crafting advertising campaigns that transcend conventional local marketing to deliver measurable impact for businesses. Our agency combines decades of media expertise with creative innovation to develop strategies that compete with national standards while maintaining local relevance. We prioritize fairness by leveraging collective media buying power to secure optimal ad placements for clients regardless of budget size. Our commitment to continuous learning ensures clients benefit from emerging media opportunities, from digital video to targeted social media platforms.Unlike agencies that chase fleeting trends, we focus on persistent, results-driven strategies rooted in thorough market analysis and client collaboration. We maintain transparency in assessing client needs and market conditions to provide honest recommendations aligned with business goals. Our team works directly with clients to design tailored solutions, whether through annual reports, digital campaigns, or multimedia production. By blending creative expertise with strategic media planning, we help businesses maximize their advertising ROI while maintaining brand integrity.
Services
Graphic Design
Digital Advertising
Social Media Campaigns
Media Planning & Buying
Custom Animation
Video Production
Print Advertising
Direct Mail Campaigns
Brand Development
Creative Consulting
Details
- Year established: 2005
Highlights and features
- We offer 30+ years of combined media expertise from our principal team members
- Our transparent media buying secures premium placements with measurable frequency
- We specialize in repurposing national-level creative techniques for local markets
- Our process combines persistent strategy with adaptive digital marketing approaches
- Art director collaboration ensures customized design solutions for every client
Services
Graphic Design
We create custom visual identity systems and marketing materials tailored to business objectives. Our team develops logos, brochures, infographics, and digital assets that maintain brand consistency across all platforms. Clients receive professional design solutions from concept through final production, including stock photography licensing and vector illustration services.
Media Planning
Our media strategists negotiate optimal placements across traditional and digital channels. We analyze market reach, audience demographics, and budget efficiency to develop comprehensive media plans. This includes broadcast TV/radio schedules, print publications, and targeted digital advertising campaigns across social media platforms.
Digital Advertising
We develop strategic digital campaigns that maximize online visibility. Our services cover social media advertising, video marketing, and targeted display ads that engage modern audiences. Clients benefit from our expertise in creating memorable content that performs well across platforms like Facebook, YouTube, and Google Ads.
Video Production
From concept development to final editing, we produce professional video content for broadcast and digital platforms. Our team handles scriptwriting, on-location filming, voiceover recording, and post-production editing. Clients receive polished commercials, social media videos, and corporate communications materials.
Creative Consulting
We provide expert guidance on brand positioning and campaign development. Our consultants evaluate current marketing efforts, analyze competitors, and recommend strategic improvements. This includes creative direction, market research, and integrated campaign planning to enhance overall marketing effectiveness.
People
John Schaefer
Principal
Industry veteran with 30 years in media sales and advertising. Built client relationships through strategic planning and direct client collaboration. Focuses on measurable business impact rather than generic advertising approaches.
Derek Rogers
Art Director
Creative professional with over a decade of experience in graphic design and multimedia production. Specializes in visual storytelling across print and digital platforms. Leads all design initiatives with focus on audience engagement and brand consistency.
Questions
What industries do you specialize in?
We work with diverse sectors including agriculture, healthcare, legal services, and local businesses across the Capital Region of New York.
Can you handle both design and media buying?
Yes, we offer full-service advertising solutions covering creative design, campaign strategy, and media placement negotiations.
How do you measure campaign success?
We track key performance indicators like audience engagement, conversion rates, and brand visibility improvements through regular client reporting.
Do you offer retainer-based services?
Yes, we provide monthly retainer options for ongoing design and marketing needs with customized service packages.
Can you assist with digital advertising?
We develop targeted digital campaigns across social media platforms, search engines, and streaming services to complement traditional advertising efforts.
How do you approach branding projects?
We begin with brand discovery workshops to understand business goals, then develop visual systems and messaging frameworks aligned with market positioning.
Videos
